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Co-working in small tourist areas. Sustainable options for young entrepreneurs of Rural Tourism

Ana Momparler is a young tourism technician and works for a Private Tourist Services Centre called 4U, in the center of Priego de Cordoba, rated as one of the most beautiful small towns in Andalusia (south of Spain). 4U brings the entire tourism sector together in a single space: Travel Agency, Active Tourism, a local food and handicrafts shop, museums and tourist office management, etc. The office is a co-working space, shared with other local small tourism companies such as Zerca Hotels.

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Digital Museums: EPIC The Irish Emigration Museum, Dublin Ireland

Technology is transforming visitor attractions. The use of digital technology is now commonplace in attractions, including museums, to engage visitors, enhance their experience, interpret information and bring history and stories to life. Today, visitors can see and expect more uses of technology in museums including interactive media exhibits, use of smartphones, augmented and virtual reality and interactive apps, to create memorable and personalized experiences. Additionally, virtual tours have played a key role in engaging with visitors during Covid-19. Digital skills are thus becoming increasingly important in the tourism industry. The importance and demand for digital skills across tourism sub-sectors is highlighted by the  Next Tourism Generation Alliance.

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The importance of sustainable tourism

The importance of sustainable tourism

Typically, when people think of sustainable tourism they consider how it impacts the environment. But, it also takes into account the current and future economic, social and environmental impact of its activities.

In order to have sustainability fully incorporated into tourism there is a lot to consider, from laws and regulations to the local people and demand from tourists. That is why, it is important to not only look at sustainable tourism from the perspective of the tourism provider but also from that of an individual tourist. Every cog in the machine is crucial to ensure that sustainable tourism thrives.

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The disruption of destination management during COVID-19

There has been a lot of disruption for the tourism industry because of the coronavirus pandemic. Before the first lockdowns many places were struggling with over-tourism, however, the opposite is now true. Other changes within the tourism industry shows that trends emerging before have accelerated drastically as a result of the consequences of COVID-19. From this, the Next Tourism Generation Alliance can see that a lot has changed and will continue to change. The industry must adapt to how people are now behaving in the market, which means that new digital, green and socio-cultural skills will become in demand as it becomes more obvious how destination management has changed due to the coronavirus pandemic.

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