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Destination management, the challenge of mediation between all stakeholders

Destination management, the challenge of mediation between all stakeholders

Sandra Bertholet (43 years old, born and living in Luxembourg) has been working in tourism and hospitality since 2001. After graduating from the Hotel management school in Diekirch, Luxembourg (in 1997) with a diploma as “Hôtelier- Restaurateur” and several traineeships in Luxembourg, Switzerland and Austria she continued her  studies in Krems / Donau in Austria at the International Management Center (IMC Krems) with a master degree in Tourism Management and Leisure Time economics; specialization topic: “Sustainable tourism development in rural areas” 

Her global vision of the tourism planning, having worked at a senior level in the private and public sector, as well as -being closely involved with the associative network follows.

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The disruption of destination management during COVID-19

There has been a lot of disruption for the tourism industry because of the coronavirus pandemic. Before the first lockdowns many places were struggling with over-tourism, however, the opposite is now true. Other changes within the tourism industry shows that trends emerging before have accelerated drastically as a result of the consequences of COVID-19. From this, the Next Tourism Generation Alliance can see that a lot has changed and will continue to change. The industry must adapt to how people are now behaving in the market, which means that new digital, green and socio-cultural skills will become in demand as it becomes more obvious how destination management has changed due to the coronavirus pandemic.

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Dr. Agnė Vaitkuvienė

How to implement heritage knowledge in a countryside tourism experience

Dr. Agnė Vaitkuvienė is the President of the Lithuanian Countryside Tourism Association, the owner and manager of the homestead “Provansalis”, and a lecturer at Vilnius University. She has been teaching at Vilnius University since 2006, in the courses – Interpretation and Communication of Cultural Heritage, Cultural Heritage in Contemporary Lithuania and Cultural Heritage and Tourism. She therefore combines “the best of two worlds”: practical experience as a small rural tourism entrepreneur, and at the same time a profound understanding and vision about the importance of training and skills development in this sector.

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Building a Sustainable Events Industry in Ireland: Industry Insights on Green Skills and Best Practice

In this blog, key NTG partner TU Dublin, interviews Megan Best, CEO of Native events. Megan shares her insights and knowledge of sustainability and the event and festival industry in Ireland. Native Events is Ireland’s leading sustainable event production company. With more than fifteen years’ experience in event production and a background in environmental management, Native Events is uniquely positioned in Ireland to help events make the transition towards sustainability.READ MORE

What is the real situation regarding digitalization in German destinations?

The abbreviation DMO once stood for Destination Marketing Organisation and the work of a DMO concentrated on marketing the region by means of classic “push” advertising campaigns. As a result of digitalisation, many tasks have changed and a DMO is increasingly acting primarily as a destination management organisation.

Within the NTG Consortium, the DSFT is actively working on the implementation of content in a DMO competence matrix. The tasks and competencies anchored in this matrix are based on, among other things, the view that the DMO must set an example of leadership in digital issues to the actors in the region in order to keep pace with digitisation. The same applies to the management level of the DMO towards its own team. The right know-how and mindset is crucial for this. The DMO – together with a network of institutions – is therefore often responsible for the “digital” further education of (tourism) service providers. READ MORE

Future Days for Destinations

Together with other players and associations from the industry, Tourismuszukunft has been organising the Future Days since April, focusing on different topics and target groups. All these webinars, digital discussions or digital round tables are free of charge. And they have shown that the Corona crisis is an accelerator of development in DMOs and it has been realised that, at the moment, making mistakes is allowed more than ever. However, on the other hand, this experience means to learn and have a look at future skills.

The interview below presents the feedback from organizers after the first two events in April and May. Since then, there were more events for destinations and also an extended programme on other topics and targets. German NTG Partner DSFT attended the Future Days for Destinations where it became apparent that NTG future skills are crucial in the process of Change4Destination.READ MORE

Enjoying nature in a corona-proof way

In spring-like weather, people looking for recreation feel the increasing urge to go outside – what are the possibilities to prevent cyclists and hikers from meeting on the same paths? Key partner DSFT discovers the possibilities to enjoy nature in a corona-proof way.READ MORE

To App or not to App

Using mobile applications in destination marketing for small cities and remote destinations

There are thousands of tourist destinations around the world, from small tourist attractions to entire countries, from capitals to remote villages. Arguably, the most important quality of any tourist destination and all of its stakeholders is whether it is successful or not i.e., whether it accumulates more economic benefits than economic costs (Robinson, et.al, 2013). It is a fact that successful destinations are not only marketed in a modern, innovative and creative way, but also managed in the same manner (Morrison, 2013). Nowadays, efficient destination management and marketing requires more diverse skills in order to address the high competition and stand out from the rest. The proper usage and integration of modern technologies are one of the most important tools in this process. Therefore, the development of digital skills becomes crucial for successful destination management organisations (DMOs).READ MORE