Destination management Archieven - NTG
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How Transformative Travel can make lives better

Case studies in the travel industry by Jeremy Smith, author of Transforming Travel

 

The first edition of the Travel Congress in the Netherlands focused on three main pillars: digital skills, social skills and green skills: pillars that NTG also focuses on within the Next Tourism Generation Alliance (NTG). Various keynotes were visited in order to get interesting insights into the current Skills situation in the tourism industry.READ MORE

Digital touchpoints

How Visit Finland wants to create an ideal digital customer experience

The vision of Visit Finland is that Finland will become a smart, pioneering destination, that provides the best customer journey from daydreaming to travel. This vision has resulted in Visit Finland’s mission to build a nation-wide digital ecosystem to support sustainable growth in travel. Kaisa Kosonen, Digital Development Manager at Visit Finland, explains what Finland does as a country and as a tourism industry to get the country digitalized. In order to reach a final goal, based on the mission and vision, various Next Tourism Generation (NTG)-related skills are necessary nowadays for DMO’s. Several of them will be highlighted in this blog, such as data analysis and augmented reality.
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Helsinki smart tourism

For Helsinki, Smart is more than a buzz word

A lot is happening in Helsinki, a lot of innovation according to Digital Tourism Think Tank. Laura Aalto from Helsinki Marketing agrees and explains that when it comes to tourism development in Helsinki, the focus is on ‘the good life’ for the visitors and inhabitants of Helsinki. The capital city of Finland was proud to tell that it won the Smart City Price, as the first city. For Helsinki, Laura explained, Smart is more than a buzz wordThe Next Tourism Generation Alliance (NTG) aims to concentrate upon those digital, social and sustainable innovations as well, in order to prepare tourism businesses for a futureproof industry. This blog about Helsinki shows how a city can become ‘smart’ in the tourism industry. READ MORE

Banff natural park tourism

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever. This blog emphasizes on one of the Next Tourism Generation (NTG) sub-sectors, destination management organizations, and what skills are necessary in order to protect the national park from impacts of tourism.READ MORE

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the Next Tourism Generation (NTG) needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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