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Building a Sustainable Events Industry in Ireland: Industry Insights on Green Skills and Best Practice

In this blog, key NTG partner TU Dublin, interviews Megan Best, CEO of Native events. Megan shares her insights and knowledge of sustainability and the event and festival industry in Ireland. Native Events is Ireland’s leading sustainable event production company. With more than fifteen years’ experience in event production and a background in environmental management, Native Events is uniquely positioned in Ireland to help events make the transition towards sustainability.READ MORE

What is the real situation regarding digitalization in German destinations?

The abbreviation DMO once stood for Destination Marketing Organisation and the work of a DMO concentrated on marketing the region by means of classic “push” advertising campaigns. As a result of digitalisation, many tasks have changed and a DMO is increasingly acting primarily as a destination management organisation.

Within the NTG Consortium, the DSFT is actively working on the implementation of content in a DMO competence matrix. The tasks and competencies anchored in this matrix are based on, among other things, the view that the DMO must set an example of leadership in digital issues to the actors in the region in order to keep pace with digitisation. The same applies to the management level of the DMO towards its own team. The right know-how and mindset is crucial for this. The DMO – together with a network of institutions – is therefore often responsible for the “digital” further education of (tourism) service providers. READ MORE

Future Days for Destinations

Together with other players and associations from the industry, Tourismuszukunft has been organising the Future Days since April, focusing on different topics and target groups. All these webinars, digital discussions or digital round tables are free of charge. And they have shown that the Corona crisis is an accelerator of development in DMOs and it has been realised that, at the moment, making mistakes is allowed more than ever. However, on the other hand, this experience means to learn and have a look at future skills.

The interview below presents the feedback from organizers after the first two events in April and May. Since then, there were more events for destinations and also an extended programme on other topics and targets. German NTG Partner DSFT attended the Future Days for Destinations where it became apparent that NTG future skills are crucial in the process of Change4Destination.READ MORE

Enjoying nature in a corona-proof way

In spring-like weather, people looking for recreation feel the increasing urge to go outside – what are the possibilities to prevent cyclists and hikers from meeting on the same paths? Key partner DSFT discovers the possibilities to enjoy nature in a corona-proof way.READ MORE

To App or not to App

Using mobile applications in destination marketing for small cities and remote destinations

There are thousands of tourist destinations around the world, from small tourist attractions to entire countries, from capitals to remote villages. Arguably, the most important quality of any tourist destination and all of its stakeholders is whether it is successful or not i.e., whether it accumulates more economic benefits than economic costs (Robinson, et.al, 2013). It is a fact that successful destinations are not only marketed in a modern, innovative and creative way, but also managed in the same manner (Morrison, 2013). Nowadays, efficient destination management and marketing requires more diverse skills in order to address the high competition and stand out from the rest. The proper usage and integration of modern technologies are one of the most important tools in this process. Therefore, the development of digital skills becomes crucial for successful destination management organisations (DMOs).READ MORE

Interview with Sophie van den Top – sustainability among Tour Operators and Travel Agents

The Next Tourism Generation Alliance interviewed Sophie van den Top, who graduated by writing her thesis on the possibilities to minimalizing the negative impacts caused by the different kind of excursions a tour operator can offer for FOX Travel. Her research is awarded with the TUI-CELTH Sustainable Tourism Award on Friday 8 november 2019. This award is granted each year to students with the best thesis on sustainable tourism in the Netherlands. Sophie from Saxion University developed criteria on how to improve the sustainability of excursions at tourism destinations. In this blog, she will highlight some of the most important outcomes of her research.

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🔥 Top Ten Tourism Topics of 2019

Another year has flown by and with the holidays approaching very soon, the Next Tourism Generation Alliance had a look at the most-read blog articles on the website. With the main focus on digital, social and green skills in five different sub-sectors in tourism and hospitality, many case studies, events and expert interviews were highlighted in the blog section. In the coming year, many more hot topics will be discussed on the website and shared on our social media channels.

Before we head off to 2020, let’s have a look at the top ten tourism topics of 2019. Enjoy!READ MORE

Innofest innovation at festival

Interview with Anna van Nunen, founder of Innofest

As the founder of Innofest, Anna van Nunen is all about bringing together innovation, sustainability and the world of festivals: festival driven innovation. Innofest uses festivals as testing grounds for innovation pilots and offers impact entrepreneurs a safe, measurable and private environment to test their prototypes. All innovation trends come along: from blockchain ticketing and circular economy to smart grid solutions. Anna makes these trends concrete and puts them into practice at festivals, one of the fastest-growing tourism sectors in the Netherlands.READ MORE

Ultimate transformation: How will robots, artificial intelligence and service automation disrupt the tourism and hospitality industries?

At the end of the 20th and beginning of the 21st century, the GDSs (Global Distribution Systems), Internet, social media, websites and mobile applications, made the world smaller and changed the rules of the business and competition among travel, tourism and hospitality companies. Now the tourism industry is facing a new revolution, one more powerful, transformative and with longer-term implications than the previous changes. Tourism is entering the robotics era. Stanislav Ivanov from NTG key partner Varna University of Management, wrote an interesting blog on this matter.READ MORE