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The disruption of destination management during COVID-19

There has been a lot of disruption for the tourism industry because of the coronavirus pandemic. Before the first lockdowns many places were struggling with over-tourism, however, the opposite is now true. Other changes within the tourism industry shows that trends emerging before have accelerated drastically as a result of the consequences of COVID-19. From this, the Next Tourism Generation Alliance can see that a lot has changed and will continue to change. The industry must adapt to how people are now behaving in the market, which means that new digital, green and socio-cultural skills will become in demand as it becomes more obvious how destination management has changed due to the coronavirus pandemic.

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Dr. Agnė Vaitkuvienė

How to implement heritage knowledge in a countryside tourism experience

Dr. Agnė Vaitkuvienė is the President of the Lithuanian Countryside Tourism Association, the owner and manager of the homestead “Provansalis”, and a lecturer at Vilnius University. She has been teaching at Vilnius University since 2006, in the courses – Interpretation and Communication of Cultural Heritage, Cultural Heritage in Contemporary Lithuania and Cultural Heritage and Tourism. She therefore combines “the best of two worlds”: practical experience as a small rural tourism entrepreneur, and at the same time a profound understanding and vision about the importance of training and skills development in this sector.

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NTG Webinar ‘Upskilling & reskilling in Tourism: Pact for Skills’ 18 December 2020

Webinar Upskilling & Reskilling: Pact for Skills

18 December 2020, 11.30 – 13.00 CET

 

 

Click here to follow the livestream on the 18th December 2020 at 11:30 CET

Introduction

In the coming years, the work culture in the tourism sector will continue to change significantly due to the impact of technology and sustainability on the labor market. In addition, COVID-19 increasingly demands more transparency, flexibility and perspective from tourism organizations. Lifelong learning has become even more important than it already was and that means that organizations and education must be equipped with the right tools and insights. Which skills remain relevant? How can organizations adapt to new standards of work and what does this mean for the professional development of employees and the future workforce in tourism? How does the tourism sector remain a stable sector and how can companies and jobs be preserved or innovated, with an eye on the next generation?

We need to predict skills and future skills needs in a collaborative structure to develop excellent job services in the future. Companies, workers, national, regional and local authorities, social partners, cross-industry and sectoral organizations, education and training providers, chambers of commerce and employment services all have a key role to play.

The public event will be held on 18 December 2020, 11.30 – 13.00 CET and it will take place online. In 1.5 hours, experts will talk about key topics:

 

  • Pact for Skills
  • Digital transformation and skills
  • Next Tourism Generation Blueprint for skills development
  • Skills gaps and future skills needs (digital, social, green skills)
  • Skills Assessment Methods and Tools for Organizations and Education
  • Best practices from tourism subsectors

 

Participation is free. Registration for the webinar is required. You can fill in this form.
The webinar will be live streamed on YOUTUBE. We will send the link to registered delegates before the meeting.

 

Speakers

The speakers below are confirmed.
More information on the speakers and the program will be uploaded soon.

 

Ovidiu Ene – European Commission

Policy Officer European Commission, DG Internal Market, Industry, Entrepreneurship and SMEs Tourism

 

Prof David Parsons – OECD, FRGS, FHEI, FAcSS

David is Visiting Professor at the School of Events, Tourism and Hospitality Management at Leeds Beckett University, and an independent consultant with a long career in public policy research and evaluation. An applied economist, he held early faculty posts (Universities of Sussex and Cranfield School of Management), and advisory posts at the UKs National Economic Development, Institute of Personnel and Development and as partner at HOST Policy Research. He has specialised in labour market policy research and skills foresight and programme evaluation, conducting many studies for governmental bodies, European Commission, CEDEFOP, ILO and others, and is currently expert to OECDs Tourism Committee leading a study of Preparing the Tourism Workforce for the Digital Future.

 

Dr. Corné Dijkmans – Breda University of Applied Sciences

The central thread in his work is the Digital Innovation of tourism. Corné holds a PhD in Communication Science (Amsterdam), a MSc in Business Economics and a MSc in Marketing Management (Tilburg). Working in academia as well as for the industry, he was involved in the realization of the future industry study “Travel Tomorrow” for the Dutch Association of Tour Operators, advising about the impact of digital disruption in the industry.

Currently, he is responsible for managing the academic and applied research program of Breda University of Applied Sciences (Academy for Tourism), and the valorization of this research program through (inter)national business-oriented and research projects. Furthermore, he actively participates in numerous (inter)national projects primarily focusing on consultancy and on education of tourism professionals in information & communication technology, e-business and online media. He is the author of the books ‘E-marketing To Go’ and ‘Social Media To Go’, and developer of the international online business simulation ‘Emerald Forest Hotel’, utilized in business and in higher education institutes across Europe.

 

Jane Rexworthy – Executive Director of People 1st International

Jane Rexworthy is Executive Director of People 1st International. She is a CIPD qualified senior strategic business development professional with 15 years’ experience working within technical vocational education internationally and in the UK and over 15 years in blue chip companies within the private sector.

 

Denise O’Leary – Assistant Head of School of Hospitality Management and Tourism in Technological University Dublin

Denise O’Leary is Assistant Head of School of Hospitality Management and Tourism in Technological University Dublin. She has extensive experience as a manager, lecturer and researcher in third level institutions in Ireland and the United States and over 10 years of experience as a consultant in the private sector. One focus of her academic research is on collaboration at both an organizational and inter-organizational level and she explores collaboration in networks, including tourism networks. She is also interested in tourism skills development. She is currently involved in the Next Tourism Generation Alliance project, an EU funded project which includes education, training and industry partners tasked with developing a Blueprint for addressing skills needs in the European tourism sector.

 

Dr. Agnė Vaitkuvienė – Lithuanian Countryside Tourism Association and owner of the rural tourism homestead ”Provansalis”

Dr. Agnė Vaitkuvienė is President of the Lithuanian Countryside Tourism Association and owner and manager of the rural tourism homestead „Provansalis“. Agnė is graduated from Vilnius University, Faculty of History, where she still works, and teach subjects related to heritage and tourism. The homestead „Provansalis“, founded in 2004 – it is a large, event orientated place with the equestrian and organic farm. Agnė has been managing the Lithuanian Countryside Tourism Association since 2019, currently the association has more than 400 members.

 

Cecília Csanyi – Director of Learning and Organizational Development at the HQ of Danubius Hotels Group

Cecília is the Director of Learning and Organizational Development at the HQ of Danubius Hotels Group, located in Budapest. Cecilia is a people-focused HR professional and has a strong experience in white-collar and blue-collar client support in different multinational companies and different industries, like heavy metal industry, telecommunication and hospitality. She is committed to create clear vision for the organization and she is a strong believer of flexible working options and female career path development. Currently she is deeply involved into an inner leaders’ community creation and development, that will be the key team for the company’s successful future.

 

Kathryn Porter

Kathryn Porter works with organisations to support their growth and strategic direction, building on a wealth of experience gained in multiple disciplines within the human resource function. Until June 2020 Kathryn spent 20 years with Hilton and was the director of youth strategy across Europe, Middle East and Africa, focusing on promoting careers, providing opportunities to young people and developing a talent pipeline with the right education and skills for the growth of the business across EMEA.  Kathryn has Chaired the Hospitality Trailblazer, now the Hospitality Skills and Quality Board, since its inception in 2014, and lead the development of seven new government approved apprenticeship standards and assessment plans. The HS&Q Board continues to work together as an employer led group to spearhead sustainable apprenticeship strategies and governance. In September 2014, Kathryn was inducted in to the “Women 1st Top 100 club” which recognizes female talent in the tourism sector. Kathryn has held the role of Co-Chair of the B20 Employment and Education Task Force, under the G20 German Presidency in 2017. Until October 2020 and since April 2018, Kathryn had the role of Vice Chair of the Apprenticeship Ambassadors Network, an employer network with the objectives of celebrating, storytelling, signposting employers and providing insight to Government on apprenticeships and ‘T’ Levels. The recent independence has provided Kathryn with an opportunity to engage in new ventures and she is currently part of a tech start up in virtual reality learning resources, which is proving to be a hugely exciting, innovative, and future facing learning platform.

 

Eveline Vos – Learning Partner, and Teamlead Learning & Development within TUI Benelux

Eveline Vos is currently working as a Learning Partner and Teamlead Learning&Development within TUI Benelux, part of TUI Group. She has a background in tourism and education with experience for over 20 years in the field of tourism.

 

Lobke Elbers – Moderator and NTG Communication manager

Lobke Elbers is active in the field of innovation, technology and digitization in travel, tourism and leisure and works in an international environment. Her work has a specific focus on the European tourism industry and the professionalization of the sector on digital, green and social skills. Lobke holds an academic master degree in Communication and Media, a bachelor in Leisure Management. With a team of international colleagues she develops and coordinates the strategic approach of the Next Tourism Generation on communication, dissemination, digitization and partnerships activities for the Dutch tourism industry and European consortium members from 8 EU member states.

 

Agenda 

11.30 – 11.35 Official opening 

  • Silvia Barbone, Next Tourism Generation Alliance project ideator and advisor at Federturismo Confindustria

 

11.35 – 11.50 Introduction Pact for Skills

  • Ovidiu Ene, Policy Officer European Commission, DG Internal Market, Industry, Entrepreneurship and SMEs Tourism

 

11.50 – 12.05 Digital Transformation and skills needs in tourism

  • David Parsons, Visiting Professor at the School of Events, Tourism and Hospitality Management at Leeds Beckett University and expert to OECDs Tourism Committee leading a study of Preparing the Tourism Workforce for the Digital Future.

 

12.05 – 12.20 Next Tourism Generation Skills Assessment

  • Corné Dijkmans, Responsible for managing the academic and applied research program of Breda University of Applied Sciences and leader of the NTG Skills Assessment

 

12.20 – 12.25 Next Tourism Generation Toolkit

  • Jane Rexworthy, Executive Director People 1st International and leader of the NTG Toolkit

 

12.25 – 12.55 Round table and discussion with international experts

  • Delivered by international experts, including among others: Kathryn Porter, Skills Strategy Specialist; Cecilia Csányi, Director of Learning and Organisational Development of the Danubius Group; Agnė Vaitkuvienė, President of the Lithuanian Countryside Tourism Association and owner of a rural tourism homestead; Eveline Vos, Learning Partner, and Teamlead Learning & Development within TUI Benelux; and Denise O’Leary, Assistant Head of School of Hospitality Management and Tourism in Technological University Dublin.

    .

 

12.55. – 13.00 Closing

 

Registration

  • Register

Submit this form to register for the webinar.

  • Contact

For any questions or inquiries, please contact us at info@nexttourismgeneration.eu

 

Documents

Building a Sustainable Events Industry in Ireland: Industry Insights on Green Skills and Best Practice

In this blog, key NTG partner TU Dublin, interviews Megan Best, CEO of Native events. Megan shares her insights and knowledge of sustainability and the event and festival industry in Ireland. Native Events is Ireland’s leading sustainable event production company. With more than fifteen years’ experience in event production and a background in environmental management, Native Events is uniquely positioned in Ireland to help events make the transition towards sustainability.READ MORE

What is the real situation regarding digitalization in German destinations?

The abbreviation DMO once stood for Destination Marketing Organisation and the work of a DMO concentrated on marketing the region by means of classic “push” advertising campaigns. As a result of digitalisation, many tasks have changed and a DMO is increasingly acting primarily as a destination management organisation.

Within the NTG Consortium, the DSFT is actively working on the implementation of content in a DMO competence matrix. The tasks and competencies anchored in this matrix are based on, among other things, the view that the DMO must set an example of leadership in digital issues to the actors in the region in order to keep pace with digitisation. The same applies to the management level of the DMO towards its own team. The right know-how and mindset is crucial for this. The DMO – together with a network of institutions – is therefore often responsible for the “digital” further education of (tourism) service providers. READ MORE

Future Days for Destinations

Together with other players and associations from the industry, Tourismuszukunft has been organising the Future Days since April, focusing on different topics and target groups. All these webinars, digital discussions or digital round tables are free of charge. And they have shown that the Corona crisis is an accelerator of development in DMOs and it has been realised that, at the moment, making mistakes is allowed more than ever. However, on the other hand, this experience means to learn and have a look at future skills.

The interview below presents the feedback from organizers after the first two events in April and May. Since then, there were more events for destinations and also an extended programme on other topics and targets. German NTG Partner DSFT attended the Future Days for Destinations where it became apparent that NTG future skills are crucial in the process of Change4Destination.READ MORE

Enjoying nature in a corona-proof way

In spring-like weather, people looking for recreation feel the increasing urge to go outside – what are the possibilities to prevent cyclists and hikers from meeting on the same paths? Key partner DSFT discovers the possibilities to enjoy nature in a corona-proof way.READ MORE

To App or not to App

Using mobile applications in destination marketing for small cities and remote destinations

There are thousands of tourist destinations around the world, from small tourist attractions to entire countries, from capitals to remote villages. Arguably, the most important quality of any tourist destination and all of its stakeholders is whether it is successful or not i.e., whether it accumulates more economic benefits than economic costs (Robinson, et.al, 2013). It is a fact that successful destinations are not only marketed in a modern, innovative and creative way, but also managed in the same manner (Morrison, 2013). Nowadays, efficient destination management and marketing requires more diverse skills in order to address the high competition and stand out from the rest. The proper usage and integration of modern technologies are one of the most important tools in this process. Therefore, the development of digital skills becomes crucial for successful destination management organisations (DMOs).READ MORE

Interview with Sophie van den Top – sustainability among Tour Operators and Travel Agents

The Next Tourism Generation Alliance interviewed Sophie van den Top, who graduated by writing her thesis on the possibilities to minimalizing the negative impacts caused by the different kind of excursions a tour operator can offer for FOX Travel. Her research is awarded with the TUI-CELTH Sustainable Tourism Award on Friday 8 november 2019. This award is granted each year to students with the best thesis on sustainable tourism in the Netherlands. Sophie from Saxion University developed criteria on how to improve the sustainability of excursions at tourism destinations. In this blog, she will highlight some of the most important outcomes of her research.

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