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The Virtual Amusement Park

Smart destination. A buzzword used to describe the digitalisation of tourist destinations. Specifically, it deals with the connection of digital and real worlds of experience and infrastructure elements. But, what exactly is behind it and where can these “smart” destinations already be found today?READ MORE

Ultimate transformation: How will robots, artificial intelligence and service automation disrupt the tourism and hospitality industries?

At the end of the 20th and beginning of the 21st century, the GDSs (Global Distribution Systems), Internet, social media, websites and mobile applications, made the world smaller and changed the rules of the business and competition among travel, tourism and hospitality companies. Now the tourism industry is facing a new revolution, one more powerful, transformative and with longer-term implications than the previous changes. Tourism is entering the robotics era. Stanislav Ivanov from NTG key partner Varna University of Management, wrote an interesting blog on this matter.READ MORE

Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

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Popping up in F&B: virtual restaurants that rely on digital customers

One of the most important changes happening in the food and beverage industry has to do with the new habits and interests of customers. This change is that the demand for food delivered at home is growing tremendously. Due to new developments in digital technologies, restaurants are able to sell their dishes online that are delivered to home addresses. Nowadays, people just have to walk around Madrid (or other capital cities) at lunchtime or dinner to observe that a significant percentage of the vehicles that circulate are motorcycles and cars of food delivery companies. Delivery drivers are an innovative type of waiter of the new generation. The Next Tourism Generation Alliance also focuses on how to optimize the implementation of digital tools in the hospitality sector. This blog, written by NTG key partner Alicante University focuses on the developments of digital tools in the hospitality industry in Spain, based on the NTG Interviews.

 

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Keynote on the NTG project at ATLAS Africa Conference in Kampala, Makerere University, Uganda

From June 12 – 14, 2019 the 11th ATLAS Africa Conference took place in Kampala, Uganda, organized by ATLAS and Makerere University. The main theme of this conference was Tourism and Innovation. A perfect opportunity to introduce and raise awareness of the innovative project of the Next Tourism Generation Alliance (NTG). During her keynote, Dineke Koerts from Breda University of Applied Sciences (BUAS) introduced the project, presented initial findings and reflected on some points of discussion. Both ATLAS and BUAS are key partners of the NTG project.

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Jobs in Tourism

Worldwide, there are over 313 million tourism jobs (WTTC, 2017), focusing on hospitality, food and beverages, tour operators and destination management organizations. The Next Tourism Generation Alliance (NTG) aims to improve the relationship between Tourism Education and the Tourism Industry. Next to that, the career image of Tourism also needs to be improved by the Alliance. Therefore, several tourism career opportunities will be highlighted in this blog, derived from Jobs in Tourism, an initiative by the European Commission focusing on enhancing the image of careers in the tourism sector, part of the Blueprint for sectoral cooperation on skills in tourism. READ MORE

Access City Award 2019: Quick wins from Breda, the Netherlands

The Next Tourism Generation Alliance (NTG) is helping to develop a future proof tourism industry via skills development within Europe. In addition to digital innovations and green practices enhanced and supported for tourism businesses by the European Commission, an EU Disability Strategy has been established to create a barrier-free Europe. In order to stimulate this strategy in Europe to ensure tourism is more accessible for all types of tourists, the Access City Award 2019 contest has been organized.READ MORE

Sustainability and “green” skills in hospitality – how to make a sexy concept work?

Long ago sustainability evolved from a trendy word to a real concept, applicable in any industry or activity. Sustainability in hospitality has been discussed in many details and contexts – special reports and studies explore the importance of sustainable development for accommodation establishments and other tourist companies (Higham & Miller, 2018). There are numerous practices, programmes, certifications, etc. (UNWTO; T4SDGS) that persuade managers and owners how vital sustainability is for their business and for the world as a whole.READ MORE