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“Discover Tourism” for primary school pupils in Wales

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to increase collaboration between industry and education to prioritise digital and sustainability skills gaps as well as enhance the image of careers in tourism and hospitality. The identification of best practice that can be replicated in Wales and further afield is paramount and the launch of a ground-breaking online tourism resource for primary schools ticks all the boxes. ‘Discover Tourism’ was developed through multi-stakeholder collaboration and promotes tourism skills, quality career prospects and sustainability on the island of Anglesey. To learn more about this exciting initiative, Louise Dixey from Cardiff Met interviewed Ffion Jones, a Senior Researcher at the North Wales Regional Skills Partnership.READ MORE

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Federturismo and UnionCamere launch the first Italian tourism skills forum

What are the real needs of the tourism industry in Italy, in terms of digital skills as well as green and social skills to promote sustainability? What are the key initiatives and investments that support skills innovation? Which European funds are available for this industry? The first tourism skills forum took stock of the situation and was launched by NTG Alliance key partners Federturismo Confindustria and UnionCamere during a meeting held on 6 June at Unioncamere, the Italian Union of Chambers of Commerce, Industry, Crafts and Agriculture.READ MORE

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Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

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