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February 13, 2020

Cybersecurity in Tourism & Hospitality: the urge of protecting customer data

Organizations in tourism and hospitality have massive databases of personal data nowadays as they ask their consumers to leave their data for better and optimized services. This could be in hotels for example, provide data for loyalty programmes such as preferences of pillows, favourite breakfast and date of birth. However, important information such as e-mail addresses, passport numbers and even creditcard details are being given in order to complete the reservation. Next to that, new technologies also enable guests to check in more efficiently, for example with a mobile application which holds a lot of personal data in order to be able to have a fast check-in. However, according to HotelNewsNow (2018), hackers are often attacking the hospitality industry on the search for secured data. Therefore, managers in tourism and hospitality, but also all other employees in the different departments in the sub-sectors should be aware of the high risks those hacks bring along.

This blog, written by key partner CEHAT, focuses on the importance of cyber security and what skills should be taught to all workers in tourism and hospitality in order to ensure the protection of all the valuable personal data of their guests. In this line, CEHAT collaborates with ITH as the technological arm for the dissemination of this information through international events such as Fiturtech Y, technical conferences throughout Spain and communication through ITH’s newsletter.

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February 10, 2020

10 key characteristics of Gen Z to keep in mind in travel

Generation Z represents a new generation of youngsters with specific characteristics due to the period of time in which they were born. They offer new opportunities for the tourism sector, mainly from the digital skills point of view, but also because this generation is highly committed to social and green issues. So how does this generation influence different sub-sectors in our industry? Key NTG partner, the University of Alicante, highlights the key characteristics of Gen Z and shares some interesting facts.READ MORE

February 4, 2020

Interview with Sophie van den Top – sustainability among Tour Operators and Travel Agents

The Next Tourism Generation Alliance interviewed Sophie van den Top, who graduated by writing her thesis on the possibilities to minimalizing the negative impacts caused by the different kind of excursions a tour operator can offer for FOX Travel. Her research is awarded with the TUI-CELTH Sustainable Tourism Award on Friday 8 november 2019. This award is granted each year to students with the best thesis on sustainable tourism in the Netherlands. Sophie from Saxion University developed criteria on how to improve the sustainability of excursions at tourism destinations. In this blog, she will highlight some of the most important outcomes of her research.

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January 27, 2020

Student talk: the importance of sustainability in travel for millennials

The Next Tourism Generation Alliance got in touch with Melissa Tolman, a postgraduate Dutch student, as she has recently researched travel behaviour and sustainability issues among millennials. Melissa, the graduate of the master of International Leisure, Tourism and Events Management of NHL Stenden, won the second prize of the TUI-CELTH Sustainable Tourism Award on Friday 8 November 2019. We interviewed her to gain insights into this important topic.READ MORE

January 27, 2020

Tourism manager about education: “Strikingly more men”

Analyses of the future TOP competences in tourism clearly show that “gender equality skills” are crucial for the future. Accordingly, corresponding competence gaps must be remedied by raising awareness within companies at various management levels. Still, it seems women need to bring the extra skill to be rated as competent as men when applying for a job.

As far as the development of future key competences not only for women is concerned, NTG gives a good overview on the main digital, green and social skills. Most important to improve women’s role in tourism is to make sure they have the same access to key competencies. This would be e.g. digital skills such as evaluating and managing big data as well as know how to communicate and collaborate through digital technologies on a management level. In addition, social skills such as problem solving, communication skills as well as the ability to create a positive work environment are important management skills for both men and women. However, to pass gender inequality, women need to get access and then promote these competencies even stronger in the future.READ MORE

January 6, 2020

Digitalization in Hungary’s tourism – the case of Budapest

Changing travel patterns require various tourism industry sub-sectors to adapt to the wide-ranging needs of customers. With the increase in leisure time, most people travel several times a year. Next to that, new destinations are being introduced; cheap flights are offered by multiple airlines, while the consumer decision-making process becomes even shorter. A Next Tourism Generation Alliance key partner, the University of Sopron, looks into ‘new platform services’ (UNWTO, 2017) and how digitalisation is bringing radical changes to tourism and hospitality. The blog explores a cutting edge robot café and an innovative smartphone-controlled hotel in Budapest, Hungary. READ MORE

December 30, 2019

🔥 Top Ten Tourism Topics of 2019

Another year has flown by and with the holidays approaching very soon, the Next Tourism Generation Alliance had a look at the most-read blog articles on the website. With the main focus on digital, social and green skills in five different sub-sectors in tourism and hospitality, many case studies, events and expert interviews were highlighted in the blog section. In the coming year, many more hot topics will be discussed on the website and shared on our social media channels.

Before we head off to 2020, let’s have a look at the top ten tourism topics of 2019. Enjoy!READ MORE

December 11, 2019

Assessing the digital maturity of tourism companies in Italy

Digital skills play an increasingly prominent role in the tourism sector in Europe, yet skills gaps and a slow uptake of technologies persist. These issues are evident in research by the Next Tourism Generation (NTG) project but also in data analysed for the Italian Union of Chambers of Commerce, from the PID Network on Digitalization. This blog by UnionCamere summarises PID findings on the level of digital maturity amongst Italian tourism enterprises and demonstrates that there is still a long way to go.

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December 11, 2019

Digital Skills for the Next Generation – recap eDay Next Gen 2019

On October 10, the third edition of eDay Next Gen took place in Amsterdam. Young talents and future pros in digital and technology followed interesting sessions focused on digital and green innovations in multiple industries.  The NTG Alliance attended the event to see what skills are necessary for the next generation for work and to futureproof the tourism industry. The most interesting insights related to digital skills are shared in this blog.READ MORE