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Skills as strategy: PANTOUR’s Dutch national event puts workforce intelligence at the heart of hospitality’s future

On 8 June 2025, the annual Hospitality Pact public event brought together 110 tourism and hospitality professionals, directors, executives and policymakers  at the headquarters of ABN AMRO in Amsterdam, one of the Netherlands’ largest financial institutions. The setting was fitting: a sector in transition, presenting its evidence to the people with the power to act on it. This event marked the official PANTOUR dissemination event in the Netherlands, as the Hospitality Pact functions as national skills partnership in the country.

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Building a Future-Ready Tourism Workforce: major insights from 4 years PANTOUR

What do you remember from your last holiday? It might be the experiences, the people that made it memorable, or the freedom of having time to enjoy life. Have you stopped to think how all of this is made possible? The answer might not be obvious, but it’s those who work behind the scenes: the staff who bring these moments to life.  

Employees are constantly training to improve their skills and deliver better service. Recognising this, PANTOUR has spent the past four years developing resources to help workers across Europe stay up to date and adapt to new trends and challenges such as digitalisation, sustainability, climate change, as well as equality, diversity, and inclusion (EDI). Some valuable examples include two versions of EDI Handbooks and Skills Strategy and Action Plan for 2026-2036. These outputs offer practical and forward-looking approaches to building a workforce that is not only skilled, but also inclusive and resilient. READ MORE

From dialogue to delivery: How the Dutch Hospitality Pact became a blueprint for labour market collaboration

Across Europe, the tourism and hospitality sector is grappling with workforce shortages, changing skills demands, and the challenge of preparing talent for an increasingly digital and people-centred future. Through PANTOUR, National and Regional Skills Partnerships (NRSPs) have emerged as powerful mechanisms to bring together industry, education, and policymakers around a common goal: building a stronger and more future-ready workforce. Among the twelve NRSPs established and supported through PANTOUR, the Dutch Hospitality Pact stands out as a particularly innovative example of collaboration in action.

 

Rather than creating another discussion platform, the Hospitality Pact was designed around a simple principle: every year, stakeholders work together to deliver a tangible, impactful project that directly addresses a pressing workforce challenge. The result is a partnership model that is practical, action-oriented, and built for long-term sustainability.

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Learning from a best practice: a National and Regional Skills Pact (NRSP) for tourism and hospitality in Spain

In Spain, the NRSP (National and Regional Skills Partnership), originated from the Next Tourism Generation (NTG) project, in response to the demonstration of how industry and academia working together would bring the solution to the serious problem of skills needs and training offer. During the nearly five years of NTG project we analysed how we could bring both worlds together. The consortium was created with the aim of closing this gap: industry and academia doing the research and the implementation.

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Navigating a sea of uncertainty promoting a vision for the future: The PANTOUR Skills Strategy and Action Plan for Tourism and Hospitality   

The French philosopher and sociologist Edgar Morin, who has produced extensive work on redefining the centrality of interdisciplinary knowledge in education, has long explored the topic of society uncertainties about the future. In one of his most influential works, where he explores how education should enable learners to respond to unpredictability and chance, Morin stated: ‘we should learn to navigate on a sea of uncertainties, sailing in and around islands of certainty’. (Morin, E. 2001, p.13 Seven complex lessons in education for the future. UNESCO)READ MORE

Four years of listening to a sector in motion: the results of PANTOUR’s Sectoral Skills Intelligence Monitor

On a Thursday morning in a hotel in Spain, the sustainability coordinator is looking at an approved sustainability plan and wondering whether her team has the skills to actually deliver it. In Athens, a tour operator is interviewing a new generation of tour guides who will need to deal with group dynamics across several cultures in one single afternoon. In Dublin, a destination marketing manager is looking at an AI-generated itinerary on her screen and asking: does anyone on my team actually know how to evaluate this?

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Securing a sustainable future for National and Regional Skills Partnerships in Tourism

Over the past four years, the PANTOUR project has championed a powerful solution to the European tourism sector’s persistent skills gap: National and Regional Skills Partnerships (NRSPs). These collaborative platforms, bringing together industry, education, and public authorities, have proven to be vital engines for skills intelligence and workforce development. Now, as the project enters its final phase, the critical question is: what happens next? How can we ensure these valuable ecosystems of collaboration continue to thrive and deliver value long after the project funding ends? READ MORE

Introducing the Tourism Skills Lab: a Q&A with the development team within PANTOUR

Meet the platform rewiring tourism skills. Most sectors still hire based on job titles, but the future belongs to sectors that hire based on skills. That is exactly why the Tourism Skills Lab was created and further developed under the umbrella of the PANTOUR consortium. The Tourism Skills Lab is  digital platform designed to help students, job seekers, tourism businesses, and training institutions better understand: which skills are needed, where the gaps are, and how to close them. We sat down with Klaus Ehrlich, who leads the platform’s development within PANTOUR, to discuss the vision, functionalities, and future potential of a platform that is truly one of a kind.READ MORE

Germany’s national event: Bringing PANTOUR to the heart of the German tourism sector

On 27 April 2026, Germany’s second National Conference took place at the Spargel- und Erlebnishof Klaistow in Brandenburg – not in a conference room, but on the floor of the GASTRO 2026 Brandenburg Industry Day, one of the region’s flagship annual trade events for the hotel and gastronomy sector. This strategic choice reflected PANTOUR’s approach in Germany: reaching tourism professionals where they already are, rather than asking them to attend a separate EU project event.

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Building the future of tourism, together: how skills partnerships are closing the gap

The European tourism sector is at a crossroads. The twin digital and green transitions, combined with persistent labour shortages, demand a workforce with new and evolving skills. Yet, with over 90% of tourism businesses being SMEs, the sector struggles to coordinate the large-scale upskilling needed to remain competitive. How can we bridge this gap? The PANTOUR project has championed a powerful answer: National and Regional Skills Partnerships (NRSPs).

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