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Insights from destination management organizations: how to get futureproof?

Destination Management Organizations

 

After the finalization of the NTG desk research and survey, semi-structured interviews were conducted in all partner countries to acquire additional in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry. Altogether, 264 interviews were conducted in the NTG key partner countries with senior managers, human resource managers, company owners, entrepreneurs, heads of department and other relevant respondents in all five tourism sectors under investigation. This blog focuses on the most important outcomes of the destination management organizations.

 

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Keynote on the NTG project at ATLAS Africa Conference in Kampala, Makerere University, Uganda

From June 12 – 14, 2019 the 11th ATLAS Africa Conference took place in Kampala, Uganda, organized by ATLAS and Makerere University. The main theme of this conference was Tourism and Innovation. A perfect opportunity to introduce and raise awareness of the innovative project of the Next Tourism Generation Alliance (NTG). During her keynote, Dineke Koerts from Breda University of Applied Sciences (BUAS) introduced the project, presented initial findings and reflected on some points of discussion. Both ATLAS and BUAS are key partners of the NTG project.

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Jobs in Tourism

Worldwide, there are over 313 million tourism jobs (WTTC, 2017), focusing on hospitality, food and beverages, tour operators and destination management organizations. The Next Tourism Generation Alliance (NTG) aims to improve the relationship between Tourism Education and the Tourism Industry. Next to that, the career image of Tourism also needs to be improved by the Alliance. Therefore, several tourism career opportunities will be highlighted in this blog, derived from Jobs in Tourism, an initiative by the European Commission focusing on enhancing the image of careers in the tourism sector, part of the Blueprint for sectoral cooperation on skills in tourism. READ MORE

A Deep Dive Into a Futureproof Tourism Industry – Tour Operators & Travel Agencies

After the finalization of the NTG desk research and survey, semi-structured interviews were conducted in all partner countries to acquire additional in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry. Altogether, 264 interviews were conducted in the NTG key partner countries with senior managers, human resource managers, company owners, entrepreneurs, heads of department and other relevant respondents in all five tourism sectors under investigation. This blog focuses on the most important outcomes of the tour operators and travel agencies.

 

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Access City Award 2019: Quick wins from Breda, the Netherlands

The Next Tourism Generation Alliance (NTG) is helping to develop a future proof tourism industry via skills development within Europe. In addition to digital innovations and green practices enhanced and supported for tourism businesses by the European Commission, an EU Disability Strategy has been established to create a barrier-free Europe. In order to stimulate this strategy in Europe to ensure tourism is more accessible for all types of tourists, the Access City Award 2019 contest has been organized.READ MORE

Thinking of Next Generation Tourism Managers

The digital revolution is having a profound impact on tourist behaviour, business models and destinations at large (Femenia-Serra, Neuhofer, & Ivars-Baidal, 2019). Lately, the growing generation of big data by all components of the tourism ecosystem forces every single tourism organisation to adapt to a complex reality in which new types of professionals are required. Consequently, higher education needs to prepare future tourism practitioners who can face an increasingly complex scenario in which digital technology and data management skills will be crucial. However, in order to take action in this field, it is first required to assess whether and to what extent the higher education system is actually providing the needed knowledge and practical skills for tomorrow’s tourism workforce. This blog summarises the findings from a study in Spain examining this issue (see Femenia-Serra, 2018).READ MORE

Sustainability and “green” skills in hospitality – how to make a sexy concept work?

Long ago sustainability evolved from a trendy word to a real concept, applicable in any industry or activity. Sustainability in hospitality has been discussed in many details and contexts – special reports and studies explore the importance of sustainable development for accommodation establishments and other tourist companies (Higham & Miller, 2018). There are numerous practices, programmes, certifications, etc. (UNWTO; T4SDGS) that persuade managers and owners how vital sustainability is for their business and for the world as a whole.READ MORE

Augmented Reality in tourism

Professional training in Augmented Reality (AR) for the tourism sector

When we are faced with new technological advances, in the first instance we may consider them as a field of science fiction. It is only when we consider the advantages from the practical point of view that we recognize how technology can serve as a useful tool for service and management procedures in tourism. Key partner Eurogites from the Next Tourism Generation Alliance (NTG) highlights the importance and relevance of Augmented Reality (AR) in the tourism sector. 


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Meeting the future digital skills needs in tourism

Tourism arrivals worldwide are expected to increase by 3.35 per cent each year until 2030 (UNWTO, 2011). But with technological innovations set to continue to change jobs and digital skills becoming ever more essential, how will the industry prepare its future workforce to capitalise on the opportunities this presents?

As a key partner of the Next Tourism Generation Alliance (NTG) – the first partnership alliance for improving a collaborative and productive relationship between education and industry – People 1st International is working with partners across Europe to establish a blueprint strategy for skills development and to influence national and regional policies in tourism.READ MORE