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NTG Skills Survey – a future-proof tourism industry by 2030

The NTG project needs to prepare the next generation of entrepreneurs, educators and workers in tourism for upcoming changes and opportunities in the tourism industry. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. The NTG desk research has been completed and is now followed-up by the distribution of the NTG Skills Survey.
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Business conference ATHE

The Association for Tourism in Higher Education (ATHE) Conference, December 6th-7th 2018

The 25th annual conference of the Association for Tourism in Higher Education had as its theme: Creativity & Transformation in Tourism Education: REF, TEF, and Collaboration with Industry. Seeking to investigate diverse methodologies of engagement between tourism education and industry, the event focused on areas such as project-based learning (PBL) and establishing alliances with industry, particularly in relation to graduate employability and labour market transformation. This blog, written by Rose de Vrieze-McBean, shares relevant insights from the conference. READ MORE

Digital touchpoints

How Visit Finland wants to create an ideal digital customer experience

The vision of Visit Finland is that Finland will become a smart, pioneering destination, that provides the best customer journey from daydreaming to travel. This vision has resulted in Visit Finland’s mission to build a nation-wide digital ecosystem to support sustainable growth in travel. Kaisa Kosonen, Digital Development Manager at Visit Finland, explains what Finland does as a country and as a tourism industry to get the country digitalized.
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Banff natural park tourism

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever.READ MORE

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the NTG project needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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Accessible tourism experiences

A meeting with Dr. Vicky Richards: Accessible Tourism

Dr. Vicky Richards, Programme Director for Undergraduate Tourism Programmes and Lecturer in Tourism, Hospitality and Events (THE) at Cardiff Metropolitan University teaches a 10-credit score module concentrating on social inclusion. Vicky has a wealth of experience and knowledge and has worked in disability services for 20 years within the third sector. From a tourism and hospitality point of view, she believes that the industry, such as hotels and restaurants, can easily begin to break down the barriers for people with disabilities and accessible tourism experiences. In this blog, Heini Jones, the Communications Officer from the Wales NTG project, interviews Vicky about social inclusion and the importance within the sectors.

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The importance of digital workers, beyond technology

Changes in society and in tourism carry workforce to adapt their skills to better find a “marriage” between what clients demand and what we can offer them. From this point, CEHAT has been investigating what the industry should offer to the society in order to accomplish one of our missions: improving qualification of the workforce.

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Recap PM4SD Summer School, Day 2

Day 2 of the PM4SD Summer School, in cooperation with the Next Tourism Generation Alliance has brought up some new insights. The event focused on the selected theme “Skills, Careers and strategic alliances for Sustainable tourism” and has invited many expert keynote speakers to discuss this rising matter.READ MORE