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How museums have used their skills to adapt to the corona crisis

How museums have used their skills to adapt to the corona crisis

According to the recent UNESCO report “Museums around the world in the face of COVID 19”, 90% of museums, globally, have been forced to close their doors during the corona crisis and more than 10% may never reopen. Most cultural professionals have been forced to work from home and many have adapted their traditional roles to support different departments and functional areas of expertise. Faced with extremely challenging times, the management and staff of cultural institutions have been able to respond in rapid and creative ways to the social and cultural needs of their societies, taxing their professional skills. Museums and heritage institutions have experienced several changes during this process, many of the trends and new practices will remain after the crisis and management and staff will need to be ready to welcome those changes. Through this thought-provoking and stimulating period, NTG digital and socio-cultural skills have become even more prominent for museum and heritage professionals. This piece presents some of the most interesting initiatives developed by museums around the world during the lockdown period and the way professionals have responded to the challenges. It also presents some of the trends that will probably continue after the crisis.

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NTG Webinar ‘Upskilling & reskilling in Tourism: Pact for Skills’ 18 December 2020

Webinar Upskilling & Reskilling: Pact for Skills

18 December 2020, 11.30 – 13.00 CET

 

 

Click here to follow the livestream on the 18th December 2020 at 11:30 CET

Introduction

In the coming years, the work culture in the tourism sector will continue to change significantly due to the impact of technology and sustainability on the labor market. In addition, COVID-19 increasingly demands more transparency, flexibility and perspective from tourism organizations. Lifelong learning has become even more important than it already was and that means that organizations and education must be equipped with the right tools and insights. Which skills remain relevant? How can organizations adapt to new standards of work and what does this mean for the professional development of employees and the future workforce in tourism? How does the tourism sector remain a stable sector and how can companies and jobs be preserved or innovated, with an eye on the next generation?

We need to predict skills and future skills needs in a collaborative structure to develop excellent job services in the future. Companies, workers, national, regional and local authorities, social partners, cross-industry and sectoral organizations, education and training providers, chambers of commerce and employment services all have a key role to play.

The public event will be held on 18 December 2020, 11.30 – 13.00 CET and it will take place online. In 1.5 hours, experts will talk about key topics:

 

  • Pact for Skills
  • Digital transformation and skills
  • Next Tourism Generation Blueprint for skills development
  • Skills gaps and future skills needs (digital, social, green skills)
  • Skills Assessment Methods and Tools for Organizations and Education
  • Best practices from tourism subsectors

 

Participation is free. Registration for the webinar is required. You can fill in this form.
The webinar will be live streamed on YOUTUBE. We will send the link to registered delegates before the meeting.

 

Speakers

The speakers below are confirmed.
More information on the speakers and the program will be uploaded soon.

 

Ovidiu Ene – European Commission

Policy Officer European Commission, DG Internal Market, Industry, Entrepreneurship and SMEs Tourism

 

Prof David Parsons – OECD, FRGS, FHEI, FAcSS

David is Visiting Professor at the School of Events, Tourism and Hospitality Management at Leeds Beckett University, and an independent consultant with a long career in public policy research and evaluation. An applied economist, he held early faculty posts (Universities of Sussex and Cranfield School of Management), and advisory posts at the UKs National Economic Development, Institute of Personnel and Development and as partner at HOST Policy Research. He has specialised in labour market policy research and skills foresight and programme evaluation, conducting many studies for governmental bodies, European Commission, CEDEFOP, ILO and others, and is currently expert to OECDs Tourism Committee leading a study of Preparing the Tourism Workforce for the Digital Future.

 

Dr. Corné Dijkmans – Breda University of Applied Sciences

The central thread in his work is the Digital Innovation of tourism. Corné holds a PhD in Communication Science (Amsterdam), a MSc in Business Economics and a MSc in Marketing Management (Tilburg). Working in academia as well as for the industry, he was involved in the realization of the future industry study “Travel Tomorrow” for the Dutch Association of Tour Operators, advising about the impact of digital disruption in the industry.

Currently, he is responsible for managing the academic and applied research program of Breda University of Applied Sciences (Academy for Tourism), and the valorization of this research program through (inter)national business-oriented and research projects. Furthermore, he actively participates in numerous (inter)national projects primarily focusing on consultancy and on education of tourism professionals in information & communication technology, e-business and online media. He is the author of the books ‘E-marketing To Go’ and ‘Social Media To Go’, and developer of the international online business simulation ‘Emerald Forest Hotel’, utilized in business and in higher education institutes across Europe.

 

Jane Rexworthy – Executive Director of People 1st International

Jane Rexworthy is Executive Director of People 1st International. She is a CIPD qualified senior strategic business development professional with 15 years’ experience working within technical vocational education internationally and in the UK and over 15 years in blue chip companies within the private sector.

 

Denise O’Leary – Assistant Head of School of Hospitality Management and Tourism in Technological University Dublin

Denise O’Leary is Assistant Head of School of Hospitality Management and Tourism in Technological University Dublin. She has extensive experience as a manager, lecturer and researcher in third level institutions in Ireland and the United States and over 10 years of experience as a consultant in the private sector. One focus of her academic research is on collaboration at both an organizational and inter-organizational level and she explores collaboration in networks, including tourism networks. She is also interested in tourism skills development. She is currently involved in the Next Tourism Generation Alliance project, an EU funded project which includes education, training and industry partners tasked with developing a Blueprint for addressing skills needs in the European tourism sector.

 

Dr. Agnė Vaitkuvienė – Lithuanian Countryside Tourism Association and owner of the rural tourism homestead ”Provansalis”

Dr. Agnė Vaitkuvienė is President of the Lithuanian Countryside Tourism Association and owner and manager of the rural tourism homestead „Provansalis“. Agnė is graduated from Vilnius University, Faculty of History, where she still works, and teach subjects related to heritage and tourism. The homestead „Provansalis“, founded in 2004 – it is a large, event orientated place with the equestrian and organic farm. Agnė has been managing the Lithuanian Countryside Tourism Association since 2019, currently the association has more than 400 members.

 

Cecília Csanyi – Director of Learning and Organizational Development at the HQ of Danubius Hotels Group

Cecília is the Director of Learning and Organizational Development at the HQ of Danubius Hotels Group, located in Budapest. Cecilia is a people-focused HR professional and has a strong experience in white-collar and blue-collar client support in different multinational companies and different industries, like heavy metal industry, telecommunication and hospitality. She is committed to create clear vision for the organization and she is a strong believer of flexible working options and female career path development. Currently she is deeply involved into an inner leaders’ community creation and development, that will be the key team for the company’s successful future.

 

Kathryn Porter

Kathryn Porter works with organisations to support their growth and strategic direction, building on a wealth of experience gained in multiple disciplines within the human resource function. Until June 2020 Kathryn spent 20 years with Hilton and was the director of youth strategy across Europe, Middle East and Africa, focusing on promoting careers, providing opportunities to young people and developing a talent pipeline with the right education and skills for the growth of the business across EMEA.  Kathryn has Chaired the Hospitality Trailblazer, now the Hospitality Skills and Quality Board, since its inception in 2014, and lead the development of seven new government approved apprenticeship standards and assessment plans. The HS&Q Board continues to work together as an employer led group to spearhead sustainable apprenticeship strategies and governance. In September 2014, Kathryn was inducted in to the “Women 1st Top 100 club” which recognizes female talent in the tourism sector. Kathryn has held the role of Co-Chair of the B20 Employment and Education Task Force, under the G20 German Presidency in 2017. Until October 2020 and since April 2018, Kathryn had the role of Vice Chair of the Apprenticeship Ambassadors Network, an employer network with the objectives of celebrating, storytelling, signposting employers and providing insight to Government on apprenticeships and ‘T’ Levels. The recent independence has provided Kathryn with an opportunity to engage in new ventures and she is currently part of a tech start up in virtual reality learning resources, which is proving to be a hugely exciting, innovative, and future facing learning platform.

 

Eveline Vos – Learning Partner, and Teamlead Learning & Development within TUI Benelux

Eveline Vos is currently working as a Learning Partner and Teamlead Learning&Development within TUI Benelux, part of TUI Group. She has a background in tourism and education with experience for over 20 years in the field of tourism.

 

Lobke Elbers – Moderator and NTG Communication manager

Lobke Elbers is active in the field of innovation, technology and digitization in travel, tourism and leisure and works in an international environment. Her work has a specific focus on the European tourism industry and the professionalization of the sector on digital, green and social skills. Lobke holds an academic master degree in Communication and Media, a bachelor in Leisure Management. With a team of international colleagues she develops and coordinates the strategic approach of the Next Tourism Generation on communication, dissemination, digitization and partnerships activities for the Dutch tourism industry and European consortium members from 8 EU member states.

 

Agenda 

11.30 – 11.35 Official opening 

  • Silvia Barbone, Next Tourism Generation Alliance project ideator and advisor at Federturismo Confindustria

 

11.35 – 11.50 Introduction Pact for Skills

  • Ovidiu Ene, Policy Officer European Commission, DG Internal Market, Industry, Entrepreneurship and SMEs Tourism

 

11.50 – 12.05 Digital Transformation and skills needs in tourism

  • David Parsons, Visiting Professor at the School of Events, Tourism and Hospitality Management at Leeds Beckett University and expert to OECDs Tourism Committee leading a study of Preparing the Tourism Workforce for the Digital Future.

 

12.05 – 12.20 Next Tourism Generation Skills Assessment

  • Corné Dijkmans, Responsible for managing the academic and applied research program of Breda University of Applied Sciences and leader of the NTG Skills Assessment

 

12.20 – 12.25 Next Tourism Generation Toolkit

  • Jane Rexworthy, Executive Director People 1st International and leader of the NTG Toolkit

 

12.25 – 12.55 Round table and discussion with international experts

  • Delivered by international experts, including among others: Kathryn Porter, Skills Strategy Specialist; Cecilia Csányi, Director of Learning and Organisational Development of the Danubius Group; Agnė Vaitkuvienė, President of the Lithuanian Countryside Tourism Association and owner of a rural tourism homestead; Eveline Vos, Learning Partner, and Teamlead Learning & Development within TUI Benelux; and Denise O’Leary, Assistant Head of School of Hospitality Management and Tourism in Technological University Dublin.

    .

 

12.55. – 13.00 Closing

 

Registration

  • Register

Submit this form to register for the webinar.

  • Contact

For any questions or inquiries, please contact us at info@nexttourismgeneration.eu

 

Documents

Learning in lock-down: online tourism education for teachers and students

It has been over three months since Covid-19 hit Europe and forced many countries to lock themselves down: large groups were not allowed anymore, #stayhome became the new normal and public transport and the streets have never been so empty. The tourism industry has been affected by many natural disasters, as well as political and economic turmoil, but when the whole world locked down due to the Coronavirus, many challenges were faced by European destinationsREAD MORE

Enjoying nature in a corona-proof way

In spring-like weather, people looking for recreation feel the increasing urge to go outside – what are the possibilities to prevent cyclists and hikers from meeting on the same paths? Key partner DSFT discovers the possibilities to enjoy nature in a corona-proof way.READ MORE

Skills sets in education and the tourism and hospitality industry in corona times

In this two series blog, the Next Tourism Generation (NTG) Consortium present their perspective on the impact of Covid-19  in terms of challenges related to skills development, how these may change and what the impacts may be on tourism sub-sectors during and after the crisis. Covid-19 has had a major impact on the tourism and hospitality industry. NTG consulted Consortium partners on the impact of Covid-19 on digital, green and social skills development and employability skills, including the challenges that the sub-sectors in tourism and hospitality are facing.READ MORE

Challenges and the importance of skills in tourism sub-sectors during and after Covid-19

In this two series blog, the Next Tourism Generation (NTG) Consortium present the communication of Impact of Covid-19 on skills development and employability in the tourism sector in terms of challenges related to skills development, how such challenges may change and what the impacts may be on tourism sub-sectors during and after the crisis. In this blog, NTG focuses on the importance of the development of skills and potential impacts on the sub-sectors during and after the Covid-19 crisis.READ MORE

VR in Tourism

The future of accessible tourism experiences with VR

VR is popular within the gaming industry, but its uses in other industries are slowly being discovered. The concept of virtual reality (VR) has been around since 1929 and was mainly used by pilots and the military. Major growth of VR for the tourism and travel industry is still expected but this innovation needs a more social approach. The Next Tourism Generation spoke with Freek Teunen, a Dutch pioneer, about VR and applying VR to make a more socially inclusive travel industry. With seven years of experience, Freek is a real VR expert. Two years ago, he helped launch the world’s first social VR experience at a theme park to make a family attraction accessible for disabled visitors.READ MORE

To App or not to App

Using mobile applications in destination marketing for small cities and remote destinations

There are thousands of tourist destinations around the world, from small tourist attractions to entire countries, from capitals to remote villages. Arguably, the most important quality of any tourist destination and all of its stakeholders is whether it is successful or not i.e., whether it accumulates more economic benefits than economic costs (Robinson, et.al, 2013). It is a fact that successful destinations are not only marketed in a modern, innovative and creative way, but also managed in the same manner (Morrison, 2013). Nowadays, efficient destination management and marketing requires more diverse skills in order to address the high competition and stand out from the rest. The proper usage and integration of modern technologies are one of the most important tools in this process. Therefore, the development of digital skills becomes crucial for successful destination management organisations (DMOs).READ MORE