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Latest NTG interview results – visitor attractions

Visitor attractions

 

After the finalization of the NTG desk research and survey, semi-structured interviews were conducted in all partner countries to acquire additional in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry. Altogether, 264 interviews were conducted in the NTG key partner countries with senior managers, human resource managers, company owners, entrepreneurs, heads of department and other relevant respondents in all five tourism sectors under investigation. This blog focuses on the most important outcomes of the visitor attractions.

 

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Jobs in Tourism

Worldwide, there are over 313 million tourism jobs (WTTC, 2017), focusing on hospitality, food and beverages, tour operators and destination management organizations. The Next Tourism Generation Alliance (NTG) aims to improve the relationship between Tourism Education and the Tourism Industry. Next to that, the career image of Tourism also needs to be improved by the Alliance. Therefore, several tourism career opportunities will be highlighted in this blog, derived from Jobs in Tourism, an initiative by the European Commission focusing on enhancing the image of careers in the tourism sector, part of the Blueprint for sectoral cooperation on skills in tourism. READ MORE

How Transformative Travel can make lives better

Case studies in the travel industry by Jeremy Smith, author of Transforming Travel

 

The first edition of the Travel Congress in the Netherlands focused on three main pillars: digital skills, social skills and green skills: pillars that NTG also focuses on within the Next Tourism Generation Alliance (NTG). Various keynotes were visited in order to get interesting insights into the current Skills situation in the tourism industry.READ MORE

Helsinki smart tourism

For Helsinki, Smart is more than a buzz word

A lot is happening in Helsinki, a lot of innovation according to Digital Tourism Think Tank. Laura Aalto from Helsinki Marketing agrees and explains that when it comes to tourism development in Helsinki, the focus is on ‘the good life’ for the visitors and inhabitants of Helsinki. The capital city of Finland was proud to tell that it won the Smart City Price, as the first city. For Helsinki, Laura explained, Smart is more than a buzz wordThe Next Tourism Generation Alliance (NTG) aims to concentrate upon those digital, social and sustainable innovations as well, in order to prepare tourism businesses for a futureproof industry. This blog about Helsinki shows how a city can become ‘smart’ in the tourism industry. READ MORE

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the Next Tourism Generation (NTG) needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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