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Digital Museums: EPIC The Irish Emigration Museum, Dublin Ireland

Technology is transforming visitor attractions. The use of digital technology is now commonplace in attractions, including museums, to engage visitors, enhance their experience, interpret information and bring history and stories to life. Today, visitors can see and expect more uses of technology in museums including interactive media exhibits, use of smartphones, augmented and virtual reality and interactive apps, to create memorable and personalized experiences. Additionally, virtual tours have played a key role in engaging with visitors during Covid-19. Digital skills are thus becoming increasingly important in the tourism industry. The importance and demand for digital skills across tourism sub-sectors is highlighted by the  Next Tourism Generation Alliance.

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How museums have used their skills to adapt to the corona crisis

How museums have used their skills to adapt to the corona crisis

According to the recent UNESCO report “Museums around the world in the face of COVID 19”, 90% of museums, globally, have been forced to close their doors during the corona crisis and more than 10% may never reopen. Most cultural professionals have been forced to work from home and many have adapted their traditional roles to support different departments and functional areas of expertise. Faced with extremely challenging times, the management and staff of cultural institutions have been able to respond in rapid and creative ways to the social and cultural needs of their societies, taxing their professional skills. Museums and heritage institutions have experienced several changes during this process, many of the trends and new practices will remain after the crisis and management and staff will need to be ready to welcome those changes. Through this thought-provoking and stimulating period, NTG digital and socio-cultural skills have become even more prominent for museum and heritage professionals. This piece presents some of the most interesting initiatives developed by museums around the world during the lockdown period and the way professionals have responded to the challenges. It also presents some of the trends that will probably continue after the crisis.

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Enjoying nature in a corona-proof way

In spring-like weather, people looking for recreation feel the increasing urge to go outside – what are the possibilities to prevent cyclists and hikers from meeting on the same paths? Key partner DSFT discovers the possibilities to enjoy nature in a corona-proof way.READ MORE

VR in Tourism

The future of accessible tourism experiences with VR

VR is popular within the gaming industry, but its uses in other industries are slowly being discovered. The concept of virtual reality (VR) has been around since 1929 and was mainly used by pilots and the military. Major growth of VR for the tourism and travel industry is still expected but this innovation needs a more social approach. The Next Tourism Generation spoke with Freek Teunen, a Dutch pioneer, about VR and applying VR to make a more socially inclusive travel industry. With seven years of experience, Freek is a real VR expert. Two years ago, he helped launch the world’s first social VR experience at a theme park to make a family attraction accessible for disabled visitors.READ MORE

Interview with Sophie van den Top – sustainability among Tour Operators and Travel Agents

The Next Tourism Generation Alliance interviewed Sophie van den Top, who graduated by writing her thesis on the possibilities to minimalizing the negative impacts caused by the different kind of excursions a tour operator can offer for FOX Travel. Her research is awarded with the TUI-CELTH Sustainable Tourism Award on Friday 8 november 2019. This award is granted each year to students with the best thesis on sustainable tourism in the Netherlands. Sophie from Saxion University developed criteria on how to improve the sustainability of excursions at tourism destinations. In this blog, she will highlight some of the most important outcomes of her research.

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? Top Ten Tourism Topics of 2019

Another year has flown by and with the holidays approaching very soon, the Next Tourism Generation Alliance had a look at the most-read blog articles on the website. With the main focus on digital, social and green skills in five different sub-sectors in tourism and hospitality, many case studies, events and expert interviews were highlighted in the blog section. In the coming year, many more hot topics will be discussed on the website and shared on our social media channels.

Before we head off to 2020, let’s have a look at the top ten tourism topics of 2019. Enjoy!READ MORE

The Virtual Amusement Park

Smart destination. A buzzword used to describe the digitalisation of tourist destinations. Specifically, it deals with the connection of digital and real worlds of experience and infrastructure elements. But, what exactly is behind it and where can these “smart” destinations already be found today?READ MORE