home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-20631,stockholm-core-2.3.2,tribe-no-js,qodef-qi--no-touch,qi-addons-for-elementor-1.5.4,select-theme-ver-9.3,ajax_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-6.9.0,vc_responsive,elementor-default,elementor-kit-25049

The Next Tourism Generation (NTG) Alliance

The Next Tourism Generation Alliance (NTG) is the first European partnership and alliance for improving a collaborative and productive relationship between education and industry. The NTG Alliance will provide employees, employers, entrepreneurs, teachers, trainers and students with a set of Core NTG modules in digital, green and social skills.

Project Scope

To establish a Blueprint Strategy for Sectoral Skills Development in Tourism to respond to the fast changing and increasing skills gaps in digital, green and social skills sets

To define a scalable mechanism and model for sustainable and digital curricula between the industry and education providers at regional, national and European level

To create transformative cooperation in five key tourism sub-sectors: hospitality, food and beverage operations, travel agencies and tour operators, visitor attractions and destination management

To develop, deliver and test Next Tourism Generation (NTG) Skills Products for professionals, trainers, students, university tourism departments, local authorities, companies to respond to the fast changing and increasing skills gaps in digital, green and social skills sets

Digital skills

Skills based on online marketing, data analytics, use of technology via artificial intelligence, robotics, virtual and augmented reality applications.

Green skills

Skills based on resource management to recycle and manage waste, water and energy services including principles of circular economy in the design and management of tourism value chains, sustainable design and management techniques of hotels and sustainable tour packages.

Social skills

Skills based on behavioural and practical attitudinal competences in interpersonal communication, accessible tourism knowledge, gender equality, cross-cultural understanding and customer service.



In total, 14 partners represent the whole tourism sector including specialists in hospitality, food and beverage, travel agencies, attractions and recreation. Drawn from 8 EU countries (Italy, UK, Spain, Bulgaria, Hungary, The Netherlands, Germany and Ireland), the consortia comprises:

[portfolio_list type=”standard” columns=”5″ image_size=”full” filter=”no” lightbox=”no” show_like=”no”]