page-template,page-template-full_width,page-template-full_width-php,page,page-id-18859,stockholm-core-2.3.2,tribe-no-js,qodef-qi--no-touch,qi-addons-for-elementor-1.5.4,select-theme-ver-9.3,ajax_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-6.9.0,vc_responsive,elementor-default,elementor-kit-25049

About The Next Tourism Generation Alliance

The Next Tourism Generation Alliance (NTG) is the first European partnership and alliance for improving a collaborative and productive relationship between education and industry. The NTG Alliance will provide employees, employers, entrepreneurs, teachers, trainers and students with a set of Core NTG modules in digital, green and social skills.

Project approach

The NTG approach, modules and learning methods will be integrated into the current European VET system and Industry, providing a benchmark, tools and good practice for green and social skills to support sustainable development and digital and technological innovation within 5 sub-sectors operations.

Project scheme

NTG is a European project for a duration of 4 years (1st Jan 2018- Dec 2021). The project is coordinated by Federturismo Confindustria, the Italian Tourism Trade Association. The total grant is 4 million euro.


The consortium is a multi-disciplinary partnership which comprises 14 partners: 7 Industry Partners and Tourism Sector Representatives, 6 Universities and ATLAS – Association for Tourism and Leisure Education and Research.


European countries




Tourism subsectors


Project duration (end year)

NTG short term results


  1. Skills Assessment – Responses methodology
  2. 8 Skills Industry led group
  3. NTG Skills Matrix
  4. Next Generation Tourism Skills toolkit
  5. Human Resources Framework
  6. Quality Framework for NTG products
  7. Ten Case Studies of Best Practices
  8. 3 Pan European NTG Modules reflecting the 3 Core Skills Sets

NTG Long term results

(2020-2021 and beyond)

  1. BluePrint Strategy and Action Plan
  2. The NTG Established Partnership
  3. NTG Regional Hubs
  4. Multiplier effects through regional funds in the eight countries and behind

NTG objectives

  • To improve the relationship between Industry and Educational Providers in the Tourism sector;
  • To provide concrete innovative and highly relevant skills products and tools and respond to skills need;
  • To provide a detailed assessment of the current and anticipated skills shortages, gaps and mismatches in the sector;
  • To develop a common methodology for assessing the current situation, anticipating future needs and monitor progress to respond to skills gaps;
  • To identify, describing and indicating priorities for the review or the establishment of new qualifications;
  • To improve image of tourism career pathways at company and educational level.
Skills gaps

The NTG blueprint strategy will respond to skills gaps in tourism and hospitality (including soft skills needs, specific skills and emerging skill needs in digital and sustainability applications). Rapidly changing digital technology and destination impacts of tourism are leading to influences which are causing significant pressures on the destination society, its local economy, culture and natural environment.

Tourism in 2030

What will the implications of such impacts be for tourism in 2030? How will Artificial Intelligence, Internet of Things, Big Data, shifting demographics and customer preferences, impact tourism employment and training? These are important questions which the NTG project will concentrate upon to bridge the gap and progress the skills needed and enhance tourism career prospects.

Sustainable development

The NTG project team is PM4SD certified and the project is structured with the PM4SD method to guarantee long term benefits, sustainable results, and stakeholders engagement.