19169
paged,page-template,page-template-blog-centered,page-template-blog-centered-php,page,page-id-19169,paged-5,page-paged-5,stockholm-core-1.0.8,tribe-no-js,select-theme-ver-5.1.8,ajax_fade,page_not_loaded,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Thinking of Next Generation Tourism Managers

The digital revolution is having a profound impact on tourist behaviour, business models and destinations at large (Femenia-Serra, Neuhofer, & Ivars-Baidal, 2019). Lately, the growing generation of big data by all components of the tourism ecosystem forces every single tourism organisation to adapt to a complex reality in which new types of professionals are required. Consequently, higher education needs to prepare future tourism practitioners who can face an increasingly complex scenario in which digital technology and data management skills will be crucial. However, in order to take action in this field, it is first required to assess whether and to what extent the higher education system is actually providing the needed knowledge and practical skills for tomorrow’s tourism workforce. This blog summarises the findings from a study in Spain examining this issue (see Femenia-Serra, 2018).READ MORE

Continue Reading

Sustainability and “green” skills in hospitality – how to make a sexy concept work?

Long ago sustainability evolved from a trendy word to a real concept, applicable in any industry or activity. Sustainability in hospitality has been discussed in many details and contexts – special reports and studies explore the importance of sustainable development for accommodation establishments and other tourist companies (Higham & Miller, 2018). There are numerous practices, programmes, certifications, etc. (UNWTO; T4SDGS) that persuade managers and owners how vital sustainability is for their business and for the world as a whole.READ MORE

Continue Reading
Augmented Reality in tourism

Professional training in Augmented Reality (AR) for the tourism sector

When we are faced with new technological advances, in the first instance we may consider them as a field of science fiction. It is only when we consider the advantages from the practical point of view that we recognize how technology can serve as a useful tool for service and management procedures in tourism. Key partner Eurogites from the Next Tourism Generation Alliance (NTG) highlights the importance and relevance of Augmented Reality (AR) in the tourism sector. 


READ MORE

Continue Reading