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Best Practice: Promoting Gender Equality and Sustainability for Entrepreneur Women in Central Vietnam

The Southeast Asian Region (ASEAN) has seen an increase in female-led businesses in the last decade, and Vietnam is one of the countries that have increasingly invested in entrepreneurship, with women playing an important role in Vietnam’s transition economy over time (Bui, Minh Tam, and Trinh Q. Long, 2021).  However, the profound impact of Covid-19 Pandemic on women around the globe has also contributed to a gender gap in the country, as entrepreneur women struggled to keep businesses running. In the case of the tourism industry, the multiple lockdowns imposed since 2020 led to large job losses, as international tourism plays an important role in the Vietnamese tourism industry (Da Van Huynh et al, 2021). The response of the country to the reopening of international travel began in 2022, and together with other areas of the economy affected by the pandemic, there was a need to boost the sector with different economic plans, for example, extending visa-free periods, and investments in inbound tourism.

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The use of data as a competitive skills level in tourism

Among the different sectors of the economy, the tourism sector is one of those that is riding the wave of digitalisation most quickly, according to the CaixaBank Sector Digitalisation Index (ICDS). This same study also indicates that, within the tourism sector, the accommodation sector is gaining a greater degree of digitisation, especially in terms of the marketing of customer services.

Innovation is closely related to digitisation. This concept could be defined as the transformation of information from physical to digital format. Besides being a form of “survival” in our increasingly digitised everyday life, is a form of communication to be able to transmit this information from generation to generation.

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Interview Svetlana Pantyukhina: Rural Tourism Development

Svetlana Pantyukhina is an expert in rural tourism development, affiliated with the Autonomous non-profit organization “Agency of rural community development” and an expert of the national project “Adaptation Accelerator. She is trengthening community-based tourism CSOs for sustainable development of rural and marginalized areas of Russia in post-COVID reality” delivered by ARCD in cooperation with RuralTour.

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Tourism Transition Pathway: three words full of meaning

On 10 March 2020, the Commission adopted a new industrial strategy. New compared to what? Why new? The aim was to help EU industry lead the green and digital transformations and to boost the EU’s global competitiveness and open strategic autonomy. In light of the experience of the COVID-19 pandemic, the update of the EU industrial strategy highlighted the need to further accelerate the green and digital transitions and increase the resilience of the EU industrial ecosystems.

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