BEST PRACTICE of skills development in tourism from Italy: KEL12
In today’s rapidly evolving tourism industry, developing a strategic approach on skills development within organisations is crucial for a futureproof sector and workforce to remain competitive and responsive to changing market demands. In this series of best practices we highlight key areas of skills development necessary for the digital and sustainable transformation and inclusive tourism growth. We discuss best practices that have been carefully selected in the PANTOUR project countries to get inspired. In this blog, we focus on Kel 12 is the first tourism company in Italy, seventh in Europe, to obtain B Corp certification, a result that is part of a long and committed journey that underlies the philosophy of Kel 12. It means: No direct advantage for the operator, but the creation of a shared well-being.
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