Blog - NTG
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Banff natural park tourism

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever.READ MORE

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NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the NTG project needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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Accessible tourism experiences

A meeting with Dr. Vicky Richards: Accessible Tourism

Dr. Vicky Richards, Programme Director for Undergraduate Tourism Programmes and Lecturer in Tourism, Hospitality and Events (THE) at Cardiff Metropolitan University teaches a 10-credit score module concentrating on social inclusion. Vicky has a wealth of experience and knowledge and has worked in disability services for 20 years within the third sector. From a tourism and hospitality point of view, she believes that the industry, such as hotels and restaurants, can easily begin to break down the barriers for people with disabilities and accessible tourism experiences. In this blog, Heini Jones, the Communications Officer from the Wales NTG project, interviews Vicky about social inclusion and the importance within the sectors.

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Sustainability in City of Orlando

Interview with Chris Castro, Director of Sustainability at City of Orlando

On behalf of JlagEurope Silvia Barbone, projectleader of NTG, had an interview with Chris Castro about sustainability and smart tourism. His insights are of importance for the Blueprint strategy for Sectoral Skills Development to respond to the fast changing and increasing skills gaps in digital, green and social skills that NTG is working on currently.READ MORE

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