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The future of accessible tourism experiences with VR

VR is popular within the gaming industry, but its uses in other industries are slowly being discovered. The concept of virtual reality (VR) has been around since 1929 and was mainly used by pilots and the military. Major growth of VR for the tourism and travel industry is still expected but this innovation needs a more social approach. The Next Tourism Generation spoke with Freek Teunen, a Dutch pioneer, about VR and applying VR to make a more socially inclusive travel industry. With seven years of experience, Freek is a real VR expert. Two years ago, he helped launch the world’s first social VR experience at a theme park to make a family attraction accessible for disabled visitors.READ MORE

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To App or not to App

Using mobile applications in destination marketing for small cities and remote destinations

There are thousands of tourist destinations around the world, from small tourist attractions to entire countries, from capitals to remote villages. Arguably, the most important quality of any tourist destination and all of its stakeholders is whether it is successful or not i.e., whether it accumulates more economic benefits than economic costs (Robinson, et.al, 2013). It is a fact that successful destinations are not only marketed in a modern, innovative and creative way, but also managed in the same manner (Morrison, 2013). Nowadays, efficient destination management and marketing requires more diverse skills in order to address the high competition and stand out from the rest. The proper usage and integration of modern technologies are one of the most important tools in this process. Therefore, the development of digital skills becomes crucial for successful destination management organisations (DMOs).READ MORE

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Is the tourism industry ready for AI?

Artificial Intelligence (AI) is impacting almost every sector, and tourism is no different. But is the industry ready for it? Last year’s NTG Research found that the sector is already facing a skills gap around AI and data analytics and this gap will only grow as technology continues to develop.

But the term ‘artificial intelligence’ is a very broad one and can mean different things in different contexts. So what will AI mean in practice for the tourism sector? Where will we see it being used, and what does that mean in terms of the types of skills the sector will require? 

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Cybersecurity in Tourism & Hospitality: the urge of protecting customer data

Organizations in tourism and hospitality have massive databases of personal data nowadays as they ask their consumers to leave their data for better and optimized services. This could be in hotels for example, provide data for loyalty programmes such as preferences of pillows, favourite breakfast and date of birth. However, important information such as e-mail addresses, passport numbers and even creditcard details are being given in order to complete the reservation. Next to that, new technologies also enable guests to check in more efficiently, for example with a mobile application which holds a lot of personal data in order to be able to have a fast check-in. However, according to HotelNewsNow (2018), hackers are often attacking the hospitality industry on the search for secured data. Therefore, managers in tourism and hospitality, but also all other employees in the different departments in the sub-sectors should be aware of the high risks those hacks bring along.

This blog, written by key partner CEHAT, focuses on the importance of cyber security and what skills should be taught to all workers in tourism and hospitality in order to ensure the protection of all the valuable personal data of their guests. In this line, CEHAT collaborates with ITH as the technological arm for the dissemination of this information through international events such as Fiturtech Y, technical conferences throughout Spain and communication through ITH’s newsletter.

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