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Student talk: the importance of sustainability in travel for millennials

The Next Tourism Generation Alliance got in touch with Melissa Tolman, a postgraduate Dutch student, as she has recently researched travel behaviour and sustainability issues among millennials. Melissa, the graduate of the master of International Leisure, Tourism and Events Management of NHL Stenden, won the second prize of the TUI-CELTH Sustainable Tourism Award on Friday 8 November 2019. We interviewed her to gain insights into this important topic.READ MORE

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Tourism manager about education: “Strikingly more men”

Analyses of the future TOP competences in tourism clearly show that “gender equality skills” are crucial for the future. Accordingly, corresponding competence gaps must be remedied by raising awareness within companies at various management levels. Still, it seems women need to bring the extra skill to be rated as competent as men when applying for a job.

As far as the development of future key competences not only for women is concerned, NTG gives a good overview on the main digital, green and social skills. Most important to improve women’s role in tourism is to make sure they have the same access to key competencies. This would be e.g. digital skills such as evaluating and managing big data as well as know how to communicate and collaborate through digital technologies on a management level. In addition, social skills such as problem solving, communication skills as well as the ability to create a positive work environment are important management skills for both men and women. However, to pass gender inequality, women need to get access and then promote these competencies even stronger in the future.READ MORE

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Digitalization in Hungary’s tourism – the case of Budapest

Changing travel patterns require various tourism industry sub-sectors to adapt to the wide-ranging needs of customers. With the increase in leisure time, most people travel several times a year. Next to that, new destinations are being introduced; cheap flights are offered by multiple airlines, while the consumer decision-making process becomes even shorter. A Next Tourism Generation Alliance key partner, the University of Sopron, looks into ‘new platform services’ (UNWTO, 2017) and how digitalisation is bringing radical changes to tourism and hospitality. The blog explores a cutting edge robot café and an innovative smartphone-controlled hotel in Budapest, Hungary. READ MORE

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