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Federturismo and UnionCamere launch the first Italian tourism skills forum

What are the real needs of the tourism industry in Italy, in terms of digital skills as well as green and social skills to promote sustainability? What are the key initiatives and investments that support skills innovation? Which European funds are available for this industry? The first tourism skills forum took stock of the situation and was launched by NTG Alliance key partners Federturismo Confindustria and UnionCamere during a meeting held on 6 June at Unioncamere, the Italian Union of Chambers of Commerce, Industry, Crafts and Agriculture.READ MORE

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Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

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World Travel Café – Insights from Dutch Tour Operators and Travel Agencies on Digital Skills

Breda University of Applied Sciences, one of the key partners in the Next Tourism Generation (NTG) Alliance, organized a World Travel Café Session on digital, green and social skills with Dutch tour operators and travel agencies during a Travel Challenge Conference for students in Turkey. The theme discussed during this meeting between educational institutions and tourism businesses is the focus of the NTG project: the digital, green and social skills needed in the future for sustainable tourism development. In other words, what will the future of digital, green and social skills look like within various organizational structures and at different job levels? This blog highlights the key insights from the discussion focusing on digital skills.READ MORE

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