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NTG Research output

The main research outputs of the Next Tourism Generation and the Next Tourism Generation Alliance are now available for download.

This sub-section summarizes the most important insights, trends, issues and challenges in digital and sustainability skills development for the tourism and hospitality sector, researched in partner countries involved in the NTG project (Bulgaria, Germany, UK, Spain, Hungary, Ireland, Italy, the Netherlands).

NTG Field Research - Interviews

The Next Tourism Generation Alliance (NTG) interviewed over 200 tourism directors, head of departments and entrepreneurs to acquire in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry.

NTG Field Research - Surveys

From January-March 2019, a European survey was conducted in the 8 partner countries of the NTG Project (Spain, UK, Hungary, Netherlands, Italy, Bulgaria, Germany, Ireland). Subsequently, an analysis of the survey, exploring the skills gaps per skills sets type, was finished in May 2019. The total sample of the survey on a European level was 1404.


In this Country Survey Report, trends and findings are listed on how the five tourism sectors, type and size of the business is responding to the skill sets, highs, lows, current and future level of proficiency in digital, environmental, social and soft skills sets. Furthermore, explanations are given on how businesses are accessing training, with an evaluation as to why businesses respond as they have and what may be contributing factors. An overview of the gaps in the current and future level of proficiency in environmental, social and digital levels of proficiency across the 5 sectors is given.


The desk researched involved a thorough examination of company reports, past project reports, academic journals, industry trade journals, government strategies and policy documents, books and websites to execute a thorough evaluation of existing knowledge of issues and challenges related to digital and sustainability skills gaps, company training needs and digital and sustainability training delivery.