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JOIN the LIVE NTG CONFERENCE ‘ Building a skilled workforce in tourism’

Thursday, 18 November 2021 | 10.00 – 17.15 CET

10.00-11.15: Module 1 – Upskilling and reskilling in tourism and hospitality

  • Natalia Bayona, Director Innovation, Education and Investments at UNWTO
  • Andrew Crisp, owner CarringtonCrisp
  • Sanna-Mari Renfors, Research Manager and the Head of the Center for Tourism Business Development in Satakunta University of Applied Sciences, Finland
  • Saskia Griep, co-founder, and CEO of Better Places and ideator of the Better Tourism Academy
  • Lobke Elbers, Communication Manager Next Tourism Generation Alliance and conference module moderator
    Link to live stream: NTG conference 2021 – MODULE 1 – YouTube


12.00-13.15: Module 2 – Addressing skills needs with innovative collaboration

  • Theodor Grassos, Secretary General of the European Association of Institutes for Vocational Training
  • Dr. Ralf Burbach, Head of the Hospitality Management Discipline and Assistant Head of the School of Hospitality Management and Tourism, Technological University
    Dublin (Ireland)
  • Hristo Yanev, Serial entrepreneur and practice lecturer at ITB Berlin, WTM London, Emirates Academy of Hospitality, Varna University of Management, University College Birmingham and different worldwide events
  • Jenny DeSaulles, Director of Sector Development within Fáilte Ireland
  • Dr. Fernanda Rabelo, a researcher at the School of Hospitality Management and Tourism in Technological University Dublin, currently working in the Next Tourism
    Generation Skills Alliance and conference module moderator
    Link to live stream: NTG conference 2021 – MODULE 2 – YouTube


14.00 – 15.15 Module 3 – Integrating new skills into industry and education curricula

  • Frances McGettigan, lecturer in the Technological University Shannon Midlands and Mid-West
  • Vicki Wolf, ABTA Partnerships Manager (Education)
  • David Scott, Senior Lecturer at Dalarna University in Sweden Christine Garbe, Expert of Tourism-Sector and Policy at Deutsches Seminar für
  • Dr. Sheena Carlisle, Senior Lecturer in Tourism Management at Cardiff Metropolitan University and conference module moderator
    Link to live stream: NTG conference 2021 – MODULE 3 – YouTube


16.00 – 17.15: Module 4Envisioning a skills partnership in the tourism sector

  • Dr. Barbara Neuhofer, Professor and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied
    Sciences, Austria
  • Elfa Kere, Policy Officer for tourism in the Directorate-General for Internal Market,
    Industry, Entrepreneurship, and SMEs
  • Kerstin Howald, Tourism Sector Secretary at the European Federation of Trade Unions in the Food, Agriculture, and Tourism (EFFAT)
  • Klaus Ehrlich, General Secretary Ruraltour and coordinator Pact for Skills in Tourism at NTG-Next Tourism Generation Alliance
  • Rino Vitelli, Senior Advisor in Tourism and Project Manager, Coordinator Next Tourism Generation Alliance for Federturismo Confindustria and conference module
    Link to live stream: NTG conference 2021 – MODULE 4 – YouTube

The Pact for Skills one year on: 450 organisations pledge to reskill over 1.5 million people in Europe

Having the right skills is essential for individuals’ success in a fast changing labour market. The recovery from the Covid-19 pandemic has accelerated the rhythm of change in how we live, learn and work, as well as how we progresss in our careers. The Pact for Skills was set up to bring together employers, workers, public employment services, regional authorities and others to identify what skills will be needed in different sectors of the economy to ensure we can flourish in a more green and digital society.

Today, the Pact celebrates its first birthday. A lot has happened in the last year and the strong alliances already built are creating more opportunities for working-age people across Europe to learn new skills and improve their prospects in the labour market and at work.


Bringing stakeholders together

More than 450 organisations from all Member States have signed up – and the community is growing. Members include:

  • big multinational companies such as Nestlé, SAP, Google, Cisco, Microsoft, Ford Europe and Hitachi Europe
  • local training providers
  • chambers of commerce
  • small and medium-sized enterprises
  • sectoral clusters such as the AVASEAN cleantech cluster in Spain and the “mareFVG” marine technology cluster in Italy
  • regional authorities
  • employer and trade union representatives.


The Next Tourism Generation Alliance supports and contributes to the Pact for Skills in Tourism. 


What does it mean to be a Pact for Skills member?

Everyone joining the Pact commits to a charter to build quality and inclusive skills initiatives and work against discrimination and for equal opportunities. 

They also set out for their partnership or organisation concrete targets on what they want to do to increase skills, for instance, a commitment to:

  • train people in their sector
  • invest in up and reskilling
  • develop new training programmes
  • promote the value of learning in their organisation and with their partners.

Following high-level round tables with movers and shakers in the 14 ‘industrial ecosystems’ identified by the EU Industry Strategy, large-scale partnerships are starting to emerge. Tourism is one of them. 


Examples of what is happening

The Automotive Skills Alliance: more than 80 partners working in 5 thematic areas that respond to some of the most pressing drivers of change for the automotive sector. In the coming years, they’ll train 700,000 people for a mobility workforce of the future.

The Tourism Sector is building a partnership under the Pact for Skills to attract talent and build capacity in the tourism subsectors.

A lot of examples can be found on the website of the European Commission.


Get involved

Through the Pact for Skills, the European Commission is bringing together stakeholders to create a culture of lifelong learning at work.

The Pact is one of the 12 flagship actions of the European Skills Agenda that the Commission presented in July 2020.

The Agenda’s actions, including the Pact for Skills, set a policy framework for delivering on the objectives of the European Pillar of Social Rights.

This includes the EU level target, welcomed earlier this year at the Porto Social Summit by Heads of State and Government, that by 2030 at least 60% of adults should participate in training every year


Join the Pact for Skills!

See what others are doing, get inspired, and take the next step by signing up.


Want to learn more first? During the free Next Tourism Generation online conference, ‘Building a Skilled Workforce in Tourism’ one of the modules is dedicated to Envisioning a Skills Partnership in Tourism. Join this free session on 18 November 2021, from 16.00 – 17.15 by registering for the conference. Click here. 

18 November 2021 | NTG Conference: Building a skilled workforce

Registration is open for the online NTG Conference | Next Tourism Generation: Building a skilled workforce


The theme

The nature of the tourism industry is complex, but it also has the potential to influence positive change. Commitment from all organizations in the tourism field is an essential factor in working together to rebuild tourism. It is necessary to develop an agile and future-proof sector, both in the short and long term. This means investing in human capital whilst preparing for digital developments and planning for more sustainable and impactful tourism solutions. But how do we as a travel sector really make a difference so that it will also change? How do we enable connections between education, industry, and governments, and what digital, green, and social implications are needed for future employment?

During this conference, we aim to bridge this gap by providing more information and context on the necessary skills that the industry demands. How to Upskill and Reskill and collaborate on this? We partner with some of the best experts, organizations, and educational institutions from inside and outside the tourism sector to provide participants with the highest level of expertise and share insights from our Next Tourism Generation Project.


Programme 18 November 2021

Module 1 10.00 -11.15: Upskilling and reskilling in tourism and hospitality

Module 2 12.00-13.15: Addressing skills needs with innovative collaboration

Module 3 14.00-15.15: Integrating new skills into industry and education curricula

Module 4 16.00-17.15: Evaluation and round table discussion

Module 1-4 starts with 20 minutes presentations of keynotes, followed by a round table discussion


Go to the event page for an overview of the speakers and modules. Registration is required.


Invitation to join the pact for skills in Tourism

The European Commission is launching a Pact for Skills, a shared engagement model for skills development in Europe.

Companies, workers, national, regional, and local authorities, social partners, cross-industry and sectoral organisations, education and training providers, chambers of commerce, and employment services all have a key role to play.

To support a fair and resilient recovery and deliver on the ambitions of the green and digital transitions and of the EU Industrial and SME Strategies, the Commission invites public and private organisations to join forces and take concrete action to upskill and reskill people in Europe.

The Pact is the first of the flagship actions under the European Skills Agenda and is firmly anchored in the European Pillar of Social Rights.

The Pact was officially launched on 10 November 2020.

Join the Pact

Who can join the Pact?
  • Individual companies or other private or public organisations
  • Regional or local partnerships
  • Industrial ecosystems or cross-sectoral partnerships
How can you join the Pact?

You can register here.

This week: European Vocational Skills Week | 9-13 November 2020

On Monday November 9th, the fifth European Vocational Skills Week, has kicked off. The online event is organised by the European Commission in cooperation with the German Presidency of the Council of the European Union.

During this week from 9-13 November, there will be a series of virtual conferences, workshops, and associated events on topics essential to future skills in tourism. Such as: vocational education and training (VET), lifelong learning, skills and labour market developments.

What are the future skills needs?READ MORE

Dawn in Snowdonia Wales

BBC Interview with Cardiff Met on Sustainable Tourism in Wales

Louise Dixey from the Next Tourism Generation Project partner, Cardiff Met, featured in a BBC TV and radio program as well as in an online news article on Saturday 17th October 2020. The media coverage focused on the negative impacts of the pandemic on the tourism industry in Wales and how to ensure a lasting recovery. Louise emphasized that Visit Wales has a progressive tourism framework that prioritizes sustainability and that, “Now more than ever, Wales must do everything to ensure tourism in the future supports the wellbeing of local people and future generations to come.” She also highlighted the surge in domestic tourism and the need to disperse visitors away from iconic attractions such as the Snowdown mountain. The NTG project in Wales has worked closely with the Snowdonia National Park to support the development of a Tourism Ambassador skills program.

European Commission funding Tourism through Tourism Manifesto

On the 14th October 2020 the European Commission announced that “if it is not in the plan, it is not in the budget”. Referring to their funding opportunity urging Member States to submit their recovery and resilience plans in order to receive assistance. Tourism must be a key incorporation within the plan, as it is such an important sector within Europe, needing an estimated €161 billion investment to return to pre-COVID 19 levels. “In order to harness the potential of the sector to generate jobs and growth, and to reap the benefits from green and digital transitions” it is important to continue having skills and competencies developed.