The use of data as a competitive skills level in tourism
Among the different sectors of the economy, the tourism sector is one of those that is riding the wave of digitalisation most quickly, according to the CaixaBank Sector Digitalisation Index (ICDS). This same study also indicates that, within the tourism sector, the accommodation sector is gaining a greater degree of digitisation, especially in terms of the marketing of customer services.
Innovation is closely related to digitisation. This concept could be defined as the transformation of information from physical to digital format. Besides being a form of “survival” in our increasingly digitised everyday life, is a form of communication to be able to transmit this information from generation to generation.
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