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The use of data as a competitive skills level in tourism

Among the different sectors of the economy, the tourism sector is one of those that is riding the wave of digitalisation most quickly, according to the CaixaBank Sector Digitalisation Index (ICDS). This same study also indicates that, within the tourism sector, the accommodation sector is gaining a greater degree of digitisation, especially in terms of the marketing of customer services.

Innovation is closely related to digitisation. This concept could be defined as the transformation of information from physical to digital format. Besides being a form of “survival” in our increasingly digitised everyday life, is a form of communication to be able to transmit this information from generation to generation.

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Interview Svetlana Pantyukhina: Rural Tourism Development

Svetlana Pantyukhina is an expert in rural tourism development, affiliated with the Autonomous non-profit organization “Agency of rural community development” and an expert of the national project “Adaptation Accelerator. She is trengthening community-based tourism CSOs for sustainable development of rural and marginalized areas of Russia in post-COVID reality” delivered by ARCD in cooperation with RuralTour.

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Tourism Transition Pathway: three words full of meaning

On 10 March 2020, the Commission adopted a new industrial strategy. New compared to what? Why new? The aim was to help EU industry lead the green and digital transformations and to boost the EU’s global competitiveness and open strategic autonomy. In light of the experience of the COVID-19 pandemic, the update of the EU industrial strategy highlighted the need to further accelerate the green and digital transitions and increase the resilience of the EU industrial ecosystems.

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Innovating and renewing Skills Intelligence | Recap 1st Pantour webinar

Fast developments in society and the tourism sector led to a new landscape for companies and workers in the industry. Also, due to the pandemic, many jobs in the sector have changed rapidly and new ones have emerged. At the start of the PANTOUR project, a thorough secondary data analysis has been done on current and future skills needs for the tourism industry. Existing data have been analysed, on global and European industry reports, EU policy documents, consultancy papers, and academic research. This has rendered a broad understanding of the status of skills in the tourism industry and what is needed for the future. In this blog, we will share some first insights from these analyses.

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