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The importance of social and cross-cultural skills for tourism and hospitality

Social and cross-cultural skills, often called ‘soft skills’, are among the skills seen as most important for the tourism and hospitality workforce (Wilks & Hemsworth 2011, Sisson & Adams 2013, Weber et al 2009). These skills are highly appreciated by employers in the sector and are also transferable skills that could be easily adapted to different working environments. With the growth of AI and emerging discussions about the displacement of the workforce, social skills are regaining importance with the recognition that many workers in the future will need more complex problem-solving, adaptability and creativity skills. But how can we define these skills?

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Finland’s Leadership in Green Skills Development: Pioneering Sustainability in the Tourism Industry

Finland has a reputation as a leader in environmental policy and sustainable development. The country is highly committed to global Sustainable Development Goals (SDGs) and has been ranked number one in an international comparison of sustainable development in 2021. It has also established itself as a trailblazer in promoting sustainability and green skills development within the tourism industry. With a commitment to preserving its clean nature and minimising environmental impact, Finland has implemented innovative strategies and initiatives that set a global benchmark.

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Robots, AI and the skills requirements of tourism and hospitality employees

In the recent months, ChatGPT has become a trendy word, and a lot of provocative and even dark forecasts flooded the media. The power of generative AI to create content on a particular topic seems frustrating for many people. The general fear is that the AI will substitute many jobs, thus causing a huge unemployment. On the other hand, AI could significantly enhance employees, especially in service industries like tourism and hospitality.

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Tourism and hospitality along the lines of sustainability by VIMOSZ

As a Pantour consortium member, VIMOSZ is currently involved in 4 projects with sustainability and socio-economic issues as common points. Three projects have the common goal of promoting sustainability. The WASTELESS and Plan’Eat projects focus on sustainability of the food ecosystem by reducing food waste and promoting healthy, sustainable eating habits. The TOURBAN project focuses on the sustainability of urban tourism by introducing innovative solutions and sustainable business models.

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