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BEST PRACTICE in skills development: TOP Rent-a-car, Bulgaria

In today’s rapidly evolving tourism industry, developing a strategic approach on skills development within organisations is crucial for a futureproof sector and workforce to remain competitive and responsive to changing market demands. In this series of best practices we highlight key areas of skills development necessary for the digital and sustainable transformation and inclusive tourism growth. We discuss best practices that have been carefully selected in the PANTOUR project countries to get inspired. In this blog, we focus on TOP Rent-a-Car. Top Rent-a-Car is the leading national car rental company in Bulgaria. They operate the largest fleet in the country, which currently consists of over 2000 cars (90% of them are brand new), and offer national coverage of the service through more than 13 offices in the country.

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Release of the latest PANTOUR Skills Reports in Tourism

The Pantour Project has just released its latest Skills Reports around Digital, Green and Social skills development in tourism, and they’re packed with invaluable digital insights! From emerging trends to cutting-edge technologies, discover how digital transformation is reshaping the tourism industry in Europe and what digital skills are needed for organisations. Download your copy now for a comprehensive European perspective or explore reports from 10 different EU countries, available in English or the local language.

Click here to get access to all reports.

PANTOUR AT ITB AND ALL COUNTRY SKILLS REPORTS AVAILABLE

The travel industry is facing a critical challenge: a shortage of skilled workers. It’s time to address this issue by analysing the current skills gap and identifying future skill needs. Reflecting on our recent contribution to ITB Berlin, we had the opportunity to present the latest research findings from PANTOUR: the Tourism Country Skills Profile Reports. These reports offer exclusive insights into the skill landscape of key European markets.

At ITB Berlin, we were invited to support a call to action for investing in skills development across the entire travel, tourism, and leisure industry. During our panel discussion, we shared fresh data, facts, and proposed solutions alongside selected experts and industry leaders.

On March 7th, our colleague Corné Dijkmans delivered a keynote, presenting the latest insights on skills development in Europe. In the panel discussion, colleague Lobke Elbers joined him to provide in-depth insights from best practices, alongside esteemed co-panelists Marlène Bartès from the European Commission and Claire Steiner from ITT – The Institute of Travel & Tourism, for a deep dive panel discussion on the human capital challenges and opportunities in our industry.

Against the backdrop of the European Year of Skills, the focus is on upskilling and reskilling individuals to acquire the necessary skills for quality jobs, addressing skill shortages, and supporting companies in Europe. A workforce equipped with in-demand skills is crucial for sustainable long-term growth and competitiveness, while ensuring that the green and digital transitions are socially equitable and inclusive.

The downloads on our European and Country Skills Profile Reports are available on our website: nexttourismgeneration.eu/research-pantour/

Exploring Finland: Blending work, best practice and collaborative fun in the pursuit of Next Tourism Generation Skills

Some greetings and impression from our latest consortium meeting in Finland, where we’ve embarked on a journey to blend work and fun in pursuit of advancing the Pact for Next Tourism Generation Skills project. In this meeting we reflected on our milestones halfway the project, set new goals and ambitions to make our deliverables practical and attractive for the European tourism subsector. Ofcourse we also celebrated our collaborative spirit, and chart our path forward in this scenic Nordic setting.

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Best Practice: Enhancing environmental awareness in tourism and hospitality with gamified online sustainable training

Awareness regarding biodiversity, climate change mitigation and solutions for the decarbonisation of the economy are also critical in the tourism sector today. The growing discussion of responsible tourism and the UN Goals for Sustainable Development shows the importance of implementing actions to address sustainable development in tourist destinations. For this to happen, everyone in the industry must work together to develop and implement best practices, balancing the local needs of the population and promoting a responsible tourism strategy. Integrating new practices does not happen overnight; it also demands time, training, resources, effort, and commitment.

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PANTOUR at the ENTER24 e-Tourism Conference

In January 2024 Stanislav Ivanov and Corné Dijkmans participated in the annual ENTER conference. For three decades, the ENTER e-Tourism conference has served as a convergence point for the Tourism and IT sectors, educational institutions, governmental bodies, and various organizations. ENTER provides an unparalleled global platform for engaging in active discussions, sharing insights, and evaluating contemporary research and industrial case studies related to the use of Information and Communication Technologies (ICTs) in the travel and tourism sector.

In a special panel dedicated to the AI impact on tourism education, participants discussed whether AI is an ally or an enemy for those studying tourism and hospitality. The use of generative AI undoubtedly will change the foundation of the education system, but it will also bring new benefits for the students. For example, the use of AI may develop digital and analytical skills, while social and transversal skills remain as a must for everybody in the field of services and hospitality. In this regard, the ability to work with AI becomes an important part of the digital skills set of every educational and training institution.

 

Highlights at VIMOSZ: EU Projects and Domestic Initiatives

After the quieter summer months, autumn has brought a flurry of events for us. The vibrant season has given us the opportunity to actively participate in various activities, and we are happy to share the highlights of our efforts. While our previous article focused on our green skills projects (WASTELESS, Plan’Eat and TOURBAN), sustainability and socio-economic issues, now we would like to concentrate on the social skills. We focused on two key areas: Firstly, our commitment to promoting ongoing EU projects has taken us to several events. Secondly, we have been involved in domestic discussions, particularly concerning skills development in the dynamic field of tourism.

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The current role of sociological research in tourism planning and skilling

Sociology of tourism studies the relationships, roles and motivations of tourists and the ongoing exchanges between tourists, institutions and host communities. It helps us to understand the social and cultural dimensions of tourism, the impact of tourism on people and places, and the potential of tourism as a tool for social and economic development and social justice.

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A closer cooperation between citizens, social partners and public authorities to address the challenge of overtourism

Overtourism is going to be a growing concern for European cities, even if the topic it is not entirely new. For instance, Doxey (1975) proposed an ‘irritation index’, an ideal type model mapping the changing perception of residents towards visitors in an area’s touristic life cycle. In the tourism development of a destination Doxey identified four stages of local responses: after initial enthusiasm about the economic benefits of tourism (euphoria), attitudes tend to change with the growth of visitors. After a while, locals get used to tourists and may become indifferent (apathy). But when the number of holidaymakers exceeds a threshold annoyance comes in (irritation) that may even end in hostile feelings vis-à-vis tourists (antagonism). Obviously, the last two phases are relevant for overtourism. Why are some cities more susceptible to be overrun by tourists than other ones?

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