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Banff natural park tourism
December 18, 2018

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever. This blog emphasizes on one of the Next Tourism Generation (NTG) sub-sectors, destination management organizations, and what skills are necessary in order to protect the national park from impacts of tourism.READ MORE

December 6, 2018

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the Next Tourism Generation (NTG) needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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Accessible tourism experiences
November 21, 2018

A meeting with Dr. Vicky Richards: Accessible Tourism

Dr. Vicky Richards, Programme Director for Undergraduate Tourism Programmes and Lecturer in Tourism, Hospitality and Events (THE) at Cardiff Metropolitan University teaches a 10-credit score module concentrating on social inclusion. Vicky has a wealth of experience and knowledge and has worked in disability services for 20 years within the third sector. From a tourism and hospitality point of view, she believes that the industry, such as hotels and restaurants, can easily begin to break down the barriers for people with disabilities and accessible tourism experiences. Next Tourism Generation (NTG) also aims to bring the attention to accessibility for all in tourism. In this blog, Heini Jones, the Communications Officer from the Wales NTG project, interviews Vicky about social inclusion and the importance within the industry sub-sectors.

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October 17, 2018

Recap PM4SD Summer School, Day 1

The 6th edition of the successful PM4SD Summer School 2018, in cooperation with the Next Tourism Generation Alliance (NTG), has been hosted at Villages Nature Paris. The event focused on the selected theme “Skills, Careers and strategic alliances for Sustainable tourism” and has invited many expert keynote speakers to discuss this rising matter. The PM4SD Summer School Event, is the first public event for the NTG Alliance. In this blog we summarise the main key insights.READ MORE

September 25, 2018

Summer School Europe – October 2018, Paris

The Summer School in Leadership and Governance for Sustainable Tourism is an annual European event developed by FEST – Foundation for European Sustainable Tourism with the aim of addressing one very important theme in today’s tourism industry:

How to improve the success of sustainable tourism projects and monitor their benefits?

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September 18, 2018

Marie Balmain, CSR & Foundation Director of Villages Nature® Paris about the Europe Summer School venue

 

The PM4SD Summer School Event related to Leadership and Governance for Sustainable Tourism, will be held from the 9th to the 12th of October to celebrate the one year Anniversary of the Opening of Villages Nature® Paris. Villages Nature® Paris is a joint venture with Pierre & Vacances-Center Parcs Group and Euro Disney S.C.A., it is as a model for sustainable tourism using local geothermal energy, maximizing waste sorting and recovery, having a “car-free” site , and more. In this blog we talk with Marie Balmain, CSR & Foundation Director, Pierre & Vacances-Center Parcs Group, about one of the main skills that the Next Tourism Generation (NTG) is addressing: sustainability in tourism.

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