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The Virtual Amusement Park

Smart destination. A buzzword used to describe the digitalisation of tourist destinations. Specifically, it deals with the connection of digital and real worlds of experience and infrastructure elements. But, what exactly is behind it and where can these “smart” destinations already be found today?READ MORE

Innofest innovation at festival

Interview with Anna van Nunen, founder of Innofest

As the founder of Innofest, Anna van Nunen is all about bringing together innovation, sustainability and the world of festivals: festival driven innovation. Innofest uses festivals as testing grounds for innovation pilots and offers impact entrepreneurs a safe, measurable and private environment to test their prototypes. All innovation trends come along: from blockchain ticketing and circular economy to smart grid solutions. Anna makes these trends concrete and puts them into practice at festivals, one of the fastest-growing tourism sectors in the Netherlands.READ MORE

Ultimate transformation: How will robots, artificial intelligence and service automation disrupt the tourism and hospitality industries?

At the end of the 20th and beginning of the 21st century, the GDSs (Global Distribution Systems), Internet, social media, websites and mobile applications, made the world smaller and changed the rules of the business and competition among travel, tourism and hospitality companies. Now the tourism industry is facing a new revolution, one more powerful, transformative and with longer-term implications than the previous changes. Tourism is entering the robotics era. Stanislav Ivanov from NTG key partner Varna University of Management, wrote an interesting blog on this matter.READ MORE

“Discover Tourism” for primary school pupils in Wales

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to increase collaboration between industry and education to prioritise digital and sustainability skills gaps as well as enhance the image of careers in tourism and hospitality. The identification of best practice that can be replicated in Wales and further afield is paramount and the launch of a ground-breaking online tourism resource for primary schools ticks all the boxes. ‘Discover Tourism’ was developed through multi-stakeholder collaboration and promotes tourism skills, quality career prospects and sustainability on the island of Anglesey. To learn more about this exciting initiative, Louise Dixey from Cardiff Met interviewed Ffion Jones, a Senior Researcher at the North Wales Regional Skills Partnership.READ MORE

Federturismo and UnionCamere launch the first Italian tourism skills forum

What are the real needs of the tourism industry in Italy, in terms of digital skills as well as green and social skills to promote sustainability? What are the key initiatives and investments that support skills innovation? Which European funds are available for this industry? The first tourism skills forum took stock of the situation and was launched by NTG Alliance key partners Federturismo Confindustria and UnionCamere during a meeting held on 6 June at Unioncamere, the Italian Union of Chambers of Commerce, Industry, Crafts and Agriculture.READ MORE

Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

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