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December 11, 2019

Assessing the digital maturity of tourism companies in Italy

Digital skills play an increasingly prominent role in the tourism sector in Europe, yet skills gaps and a slow uptake of technologies persist. These issues are evident in research by the Next Tourism Generation (NTG) project but also in data analysed for the Italian Union of Chambers of Commerce, from the PID Network on Digitalization. This blog by UnionCamere summarises PID findings on the level of digital maturity amongst Italian tourism enterprises and demonstrates that there is still a long way to go.

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December 11, 2019

Digital Skills for the Next Generation – recap eDay Next Gen 2019

On October 10, the third edition of eDay Next Gen took place in Amsterdam. Young talents and future pros in digital and technology followed interesting sessions focused on digital and green innovations in multiple industries.  The NTG Alliance attended the event to see what skills are necessary for the next generation for work and to futureproof the tourism industry. The most interesting insights related to digital skills are shared in this blog.READ MORE

December 4, 2019

Promoting Digital Skills in Mid Wales: Real Ceredigion Experiences

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that promotes digital and sustainability skills training. This blog outlines the Real Ceredigion Experiences project that delivered digital workshops, highlighted the advantages of adopting technologies and published a Starter Guide to Improving Digital Sales that can be downloaded for free. Louise Dixey from Cardiff Met in collaboration with Val Hawkins of MWT Cymru highlight the policy context and project insights in this blog. This project reflects best practice that can be replicated in Wales and further afield.READ MORE

November 27, 2019

Training for tourism micro-services – a new approach is needed

Bed & Breakfast, farm accommodation and holiday rentals have existed for many years, but over the past 10 years, online Platforms like AirBnB or HomeAway have generated visibility and ever-increasing numbers of such services that are very successful in the tourism market. The Next Tourism Generation (NTG) key partner, Eurogites, delves into this topic highlighting success factors, skills gaps and the need for a different approach to recognised training provision.READ MORE

November 26, 2019

Dutch industry reflections on the case of Thomas Cook

With the collapse of Thomas Cook last month, travel agents and tour operators in Europe have gone through a turbulent few weeks. In Utrecht, the Netherlands, tour operators and travel agencies gathered together at the ‘What is cooking in travel’ meet-up on November 8th in order to learn from previous mistakes, see where new opportunities have arisen and how the importance of micro-moments for consumers has an impact on travel organizations and their customer journey. NTG was present at the meet-up and collected interesting insights on lessons learnt for the tour operators and travel agencies that are aiming to keep their heads above water in upcoming years.

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November 19, 2019

The ultimate employee experience: provision of life-long learning

Currently, employers are facing challenges to retain their employees and keep them loyal to their company. Due to the gig economy, ‘a labour market characterized by the prevalence of short-term contracts or freelance work as opposed permanent jobs ’ (Oxford Dictionary), employees tend to switch jobs faster. This leaves employers desperately seeking new talent that will eventually leave soon as well. The Next Tourism Generation field research shows that low rates of staff retention is a major challenge because tourism and hospitality jobs are not attractive due to the poor image this labour market has.READ MORE

November 15, 2019

The Virtual Amusement Park

Smart destination. A buzzword used to describe the digitalisation of tourist destinations. Specifically, it deals with the connection of digital and real worlds of experience and infrastructure elements. But, what exactly is behind it and where can these “smart” destinations already be found today?READ MORE

Innofest innovation at festival
November 14, 2019

Interview with Anna van Nunen, founder of Innofest

As the founder of Innofest, Anna van Nunen is all about bringing together innovation, sustainability and the world of festivals: festival driven innovation. Innofest uses festivals as testing grounds for innovation pilots and offers impact entrepreneurs a safe, measurable and private environment to test their prototypes. All innovation trends come along: from blockchain ticketing and circular economy to smart grid solutions. Anna makes these trends concrete and puts them into practice at festivals, one of the fastest-growing tourism sectors in the Netherlands.READ MORE