The Next Tourism Generation Alliance and INCOME Tourism projects are co-organising a special day to bring together tourism education and the tourism industry in a webinar on Thursday 14 November 2019.READ MORE
Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to increase collaboration between industry and education to prioritise digital and sustainability skills gaps as well as enhance the image of careers in tourism and hospitality. The identification of best practice that can be replicated in Wales and further afield is paramount and the launch of a ground-breaking online tourism resource for primary schools ticks all the boxes. ‘Discover Tourism’ was developed through multi-stakeholder collaboration and promotes tourism skills, quality career prospects and sustainability on the island of Anglesey. To learn more about this exciting initiative, Louise Dixey from Cardiff Met interviewed Ffion Jones, a Senior Researcher at the North Wales Regional Skills Partnership.READ MORE
What are the real needs of the tourism industry in Italy, in terms of digital skills as well as green and social skills to promote sustainability? What are the key initiatives and investments that support skills innovation? Which European funds are available for this industry? The first tourism skills forum took stock of the situation and was launched by NTG Alliance key partners Federturismo Confindustria and UnionCamere during a meeting held on 6 June at Unioncamere, the Italian Union of Chambers of Commerce, Industry, Crafts and Agriculture.READ MORE
Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.
According to Next Tourism Generation Alliance country field research conducted in Hungary by key partners VIMOS and University of Sopron curiosity, tolerance and trustworthiness are the most important social skills in tourism in Hungary nowadays.
Another highly sought-after attitude is to be aware that “one makes a living from their guests” and treats them accordingly. Since employees in the tourism industry have to get along with guests and co-workers, interpersonal skills are of high value.
Federturismo Confindustria and McKinsey are signing a partnership agreement to create a link between the Next Tourism Generation Alliance Project and “Generation”, a global McKinsey’s project for skills development and sustainable careers.
After the finalization of the NTG desk research and survey, semi-structured interviews were conducted in all partner countries to acquire additional in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry. Altogether, 264 interviews were conducted in the NTG key partner countries with senior managers, human resource managers, company owners, entrepreneurs, heads of department and other relevant respondents in all five tourism sectors under investigation. This blog focuses on the most important outcomes of the accommodation providers.
The speed of technological and organizational changes makes it necessary to reflect on the tools we must have at our disposal for companies to maintain their levels of competitiveness. These tools must materialise not only in the form of technology but also in the form of competences transferred to professionals in the sector.
Just as NTG will draw a map of skills and training possibilities for each position in the tourism sector, the ITH Innovation Summit discussed what skills professionals should have and, above all, how entrepreneurs must offer them.READ MORE
After the finalization of the NTG desk research and survey, semi-structured interviews were conducted in all partner countries to acquire additional in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry. Altogether, 264 interviews were conducted in the NTG key partner countries with senior managers, human resource managers, company owners, entrepreneurs, heads of department and other relevant respondents in all five tourism sectors under investigation. This blog focuses on the most important outcomes of the visitor attractions.
From June 12 – 14, 2019 the 11th ATLAS Africa Conference took place in Kampala, Uganda, organized by ATLAS and Makerere University. The main theme of this conference was Tourism and Innovation. A perfect opportunity to introduce and raise awareness of the innovative project of the Next Tourism Generation Alliance (NTG). During her keynote, Dineke Koerts from Breda University of Applied Sciences (BUAS) introduced the project, presented initial findings and reflected on some points of discussion. Both ATLAS and BUAS are key partners of the NTG project.