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Student talk: the importance of sustainability in travel for millennials

The Next Tourism Generation Alliance got in touch with Melissa Tolman, a postgraduate Dutch student, as she has recently researched travel behaviour and sustainability issues among millennials. Melissa, the graduate of the master of International Leisure, Tourism and Events Management of NHL Stenden, won the second prize of the TUI-CELTH Sustainable Tourism Award on Friday 8 November 2019. We interviewed her to gain insights into this important topic.READ MORE

Tourism manager about education: “Strikingly more men”

Analyses of the future TOP competences in tourism clearly show that “gender equality skills” are crucial for the future. Accordingly, corresponding competence gaps must be remedied by raising awareness within companies at various management levels. Still, it seems women need to bring the extra skill to be rated as competent as men when applying for a job.

As far as the development of future key competences not only for women is concerned, NTG gives a good overview on the main digital, green and social skills. Most important to improve women’s role in tourism is to make sure they have the same access to key competencies. This would be e.g. digital skills such as evaluating and managing big data as well as know how to communicate and collaborate through digital technologies on a management level. In addition, social skills such as problem solving, communication skills as well as the ability to create a positive work environment are important management skills for both men and women. However, to pass gender inequality, women need to get access and then promote these competencies even stronger in the future.READ MORE

Digitalization in Hungary’s tourism – the case of Budapest

Changing travel patterns require various tourism industry sub-sectors to adapt to the wide-ranging needs of customers. With the increase in leisure time, most people travel several times a year. Next to that, new destinations are being introduced; cheap flights are offered by multiple airlines, while the consumer decision-making process becomes even shorter. A Next Tourism Generation Alliance key partner, the University of Sopron, looks into ‘new platform services’ (UNWTO, 2017) and how digitalisation is bringing radical changes to tourism and hospitality. The blog explores a cutting edge robot café and an innovative smartphone-controlled hotel in Budapest, Hungary. READ MORE

Training for tourism micro-services – a new approach is needed

Bed & Breakfast, farm accommodation and holiday rentals have existed for many years, but over the past 10 years, online Platforms like AirBnB or HomeAway have generated visibility and ever-increasing numbers of such services that are very successful in the tourism market. The Next Tourism Generation (NTG) key partner, Eurogites, delves into this topic highlighting success factors, skills gaps and the need for a different approach to recognised training provision.READ MORE

The ultimate employee experience: provision of life-long learning

Currently, employers are facing challenges to retain their employees and keep them loyal to their company. Due to the gig economy, ‘a labour market characterized by the prevalence of short-term contracts or freelance work as opposed permanent jobs ’ (Oxford Dictionary), employees tend to switch jobs faster. This leaves employers desperately seeking new talent that will eventually leave soon as well. The Next Tourism Generation field research shows that low rates of staff retention is a major challenge because tourism and hospitality jobs are not attractive due to the poor image this labour market has.READ MORE

“Discover Tourism” for primary school pupils in Wales

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to increase collaboration between industry and education to prioritise digital and sustainability skills gaps as well as enhance the image of careers in tourism and hospitality. The identification of best practice that can be replicated in Wales and further afield is paramount and the launch of a ground-breaking online tourism resource for primary schools ticks all the boxes. ‘Discover Tourism’ was developed through multi-stakeholder collaboration and promotes tourism skills, quality career prospects and sustainability on the island of Anglesey. To learn more about this exciting initiative, Louise Dixey from Cardiff Met interviewed Ffion Jones, a Senior Researcher at the North Wales Regional Skills Partnership.READ MORE

Federturismo and UnionCamere launch the first Italian tourism skills forum

What are the real needs of the tourism industry in Italy, in terms of digital skills as well as green and social skills to promote sustainability? What are the key initiatives and investments that support skills innovation? Which European funds are available for this industry? The first tourism skills forum took stock of the situation and was launched by NTG Alliance key partners Federturismo Confindustria and UnionCamere during a meeting held on 6 June at Unioncamere, the Italian Union of Chambers of Commerce, Industry, Crafts and Agriculture.READ MORE

Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

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Reflections on the future social skills needs in tourism in Hungary

According to Next Tourism Generation Alliance country field research conducted in Hungary by key partners VIMOS and University of Sopron curiosity, tolerance and trustworthiness are the most important social skills in tourism in Hungary nowadays.

Another highly sought-after attitude is to be aware that “one makes a living from their guests” and treats them accordingly. Since employees in the tourism industry have to get along with guests and co-workers, interpersonal skills are of high value.

 

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