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Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

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Reflections on the future social skills needs in tourism in Hungary

According to Next Tourism Generation Alliance country field research conducted in Hungary by key partners VIMOS and University of Sopron curiosity, tolerance and trustworthiness are the most important social skills in tourism in Hungary nowadays.

Another highly sought-after attitude is to be aware that “one makes a living from their guests” and treats them accordingly. Since employees in the tourism industry have to get along with guests and co-workers, interpersonal skills are of high value.

 

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Keynote on the NTG project at ATLAS Africa Conference in Kampala, Makerere University, Uganda

From June 12 – 14, 2019 the 11th ATLAS Africa Conference took place in Kampala, Uganda, organized by ATLAS and Makerere University. The main theme of this conference was Tourism and Innovation. A perfect opportunity to introduce and raise awareness of the innovative project of the Next Tourism Generation Alliance (NTG). During her keynote, Dineke Koerts from Breda University of Applied Sciences (BUAS) introduced the project, presented initial findings and reflected on some points of discussion. Both ATLAS and BUAS are key partners of the NTG project.

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NTG desk research infographic

The Next Tourism Generation (NTG) desk research report has been composed by Breda University of Applied Sciences, focusing on digital, social and green skills in the tourism industry in Europe. Furthermore, the most important trends, issues and challenges in digital and sustainability skills development for the tourism and hospitality sector were being reviewed in the partner countries involved in the NTG project (Bulgaria, Germany, UK, Spain, Hungary, Ireland, Italy and the Netherlands). Each partner completed a comprehensive analysis of the situation regarding digital and sustainability skill sets in their country across five tourism and hospitality sectors:READ MORE

E-Lab – an experimental tourism lab for students

Students can find it challenging starting as a prepared professional in the tourism work field. The Next Tourism Generation Alliance (NTG) aims to address this gap and highlight possibilities and tools to promote professionalism and employability via university tourism modules. Breda University of Applied Sciences offers first-year Tourism Management students the E-Lab module, a 6-week course where they are introduced and acquainted with online programmes and tools used in the industry.

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How Transformative Travel can make lives better

Case studies in the travel industry by Jeremy Smith, author of Transforming Travel

 

The first edition of the Travel Congress in the Netherlands focused on three main pillars: digital skills, social skills and green skills: pillars that NTG also focuses on within the Next Tourism Generation Alliance (NTG). Various keynotes were visited in order to get interesting insights into the current Skills situation in the tourism industry.READ MORE

Business conference ATHE

Creativity and Transformation in Tourism Education – Conference ATHE

Insights from the conference

The 25th annual conference of the Association for Tourism in Higher Education had as its theme: Creativity & Transformation in Tourism Education: REF, TEF, and Collaboration with Industry. Seeking to investigate diverse methodologies of engagement between tourism education and industry, the event focused on areas such as project-based learning (PBL) and establishing alliances with industry, particularly in relation to graduate employability and labour market transformation. Furthermore, key partner Cardiff MET also presented various Next Tourism Generation (NTG) during the conference about the digital and sustainability skills needs in Wales. READ MORE