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Cardiff MET Wales Ambassador Workshop

Tourism Ambassador Training in Wales: Best Practice and Lessons Learnt

Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to help address digital and sustainability skills gaps in tourism and related sectors. Over the last ten years in different parts of Wales, various Tourism Ambassador training programmes have developed to help deliver destination management objectives. Ambassador programmes recruit and train people to be experts on their distinctive area and provide a unique and authentic experience for tourists imparting a “sense of place”. Training programmes increase customer care and digital skills and promote conservation of the natural environment and cultural heritage. Benefits to the destination from such programmes potentially include active networking, improved local product knowledge and communication, enhanced visitor experience and higher visitor numbers, spend and length of stay by presenting perspectives of Ambassadors and other organisations that attended. The workshop was a collaboration between the NTG project at Cardiff Met and Snowdonia National Park to develop an Ambassador training programme for Snowdon Mountain (Yr Wyddfa), the highest and most visited peak in Wales.  READ MORE

Interview with Dr. Angela Kalisch: Gender Equality in Tourism

Dr. Angela Kalisch has seen many professional sides of the tourism industry, from working in the tour operator sector in sustainable tourism, academic to now being a Chair for the charity Equality in Tourism International. She has researched, taught and worked within the industry to echo what movements she believes are important in the industry, particularly gender equality in tourism. One of the main social skills that the Next Tourism Generation (NTG) wants to bring to the attention of its audience, is gender equality in tourism. This interview will highlight several interesting insights regarding this matter by Dr. Angela Kalisch. 

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