-1
archive,tag,tag-hospitality,tag-166,stockholm-core-1.0.8,tribe-no-js,select-theme-ver-5.1.8,ajax_fade,page_not_loaded,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
  • Sort Blog:
  • All
  • Blog
  • News
  • No category

Customer experience will overtake price and product as the key brand differentiator by 2030

Providing outstanding customer service is a sure way of building brand loyalty and repeat custom. Seven out of 10 people will spend more money to do business with a company that provides great customer service and its importance is set to increase. The forecast for 2030 suggests a more personalised service with human interaction will be the key to repeat business, also shown in the Next Tourism Generation research outcomes. Moreover, with customer acquisition costing up to 25 times more than retention, businesses must embrace this strengthening direction and focus more on their employees and their interaction with the customer.

READ MORE

How technology wouldn’t work without the hospitality human touch

The speed of technological and organizational changes makes it necessary to reflect on the tools we must have at our disposal for companies to maintain their levels of competitiveness. These tools must materialise not only in the form of technology but also in the form of competences transferred to professionals in the sector.

Just as NTG will draw a map of skills and training possibilities for each position in the tourism sector, the ITH Innovation Summit discussed what skills professionals should have and, above all, how entrepreneurs must offer them.READ MORE

Sustainability and “green” skills in hospitality – how to make a sexy concept work?

Long ago sustainability evolved from a trendy word to a real concept, applicable in any industry or activity. Sustainability in hospitality has been discussed in many details and contexts – special reports and studies explore the importance of sustainable development for accommodation establishments and other tourist companies (Higham & Miller, 2018). There are numerous practices, programmes, certifications, etc. (UNWTO; T4SDGS) that persuade managers and owners how vital sustainability is for their business and for the world as a whole.READ MORE

Future skills in tourism and the importance of Gastronomy Tourism

Digitalization is everywhere, but not every tourism experience can be digitalized. The tourism industry has one sub-sector that remains at its best when it comes to offering un-digitalized services: the food & beverages sub-sector. However, the sub-sector includes digital, social and green skills and platforms in order to optimize this service. Currently, one of the biggest motives in the tourism industry is looking for good food experiences. The Next Tourism Generation Alliance (NTG) aims to provide skills sets to the food & beverage sub-sector as well in order to show them what skills are necessary in order to be futureproof by the year 2030. In this blog, the trends of Food Tourism and its impact on the tourism industry will be discussed.READ MORE

Accessible tourism experiences

A meeting with Dr. Vicky Richards: Accessible Tourism

Dr. Vicky Richards, Programme Director for Undergraduate Tourism Programmes and Lecturer in Tourism, Hospitality and Events (THE) at Cardiff Metropolitan University teaches a 10-credit score module concentrating on social inclusion. Vicky has a wealth of experience and knowledge and has worked in disability services for 20 years within the third sector. From a tourism and hospitality point of view, she believes that the industry, such as hotels and restaurants, can easily begin to break down the barriers for people with disabilities and accessible tourism experiences. Next Tourism Generation (NTG) also aims to bring the attention to accessibility for all in tourism. In this blog, Heini Jones, the Communications Officer from the WalesĀ NTG project, interviews Vicky about social inclusion and the importance within the industry sub-sectors.

READ MORE