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Mitigate and adapt. Tourism and Climate Change

Knowledge of climate change, commitment to resource and environmental protection and appropriate measures to minimize negative impacts are important key skills for the Next Tourism Generation. The transfer of knowledge to the grassroots of the industry must therefore be an important goal.

Over the last 20 years, there have been numerous studies, guides and reports on climate change and on the role of tourism. The topic is not new. Now, however, the discussion is increasingly taking place at – a fundamental level.

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Innovation starts in crises: Inspiring tourism concepts for sustainable credentials

Innovation starts in crises: Inspiring tourism concepts for sustainable credentials

Sometimes, it is very inspiring to look for best practices and case studies from all over the world. How can we support tourism stakeholders that have been impacted by the pandemic and more importantly, what is needed for tourism to become more resilient in the future, taking account of the changes in our climate? The European Commission has shown once again how important skills are for the future of tourism. Now, we must consider what concepts and ideas we can adapt to develop skills further.

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The importance of sustainable tourism

The importance of sustainable tourism

Typically, when people think of sustainable tourism they consider how it impacts the environment. But, it also takes into account the current and future economic, social and environmental impact of its activities.

In order to have sustainability fully incorporated into tourism there is a lot to consider, from laws and regulations to the local people and demand from tourists. That is why, it is important to not only look at sustainable tourism from the perspective of the tourism provider but also from that of an individual tourist. Every cog in the machine is crucial to ensure that sustainable tourism thrives.

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Visit Wales ‘Year of Outdoors’ Campaign

Visit Wales new strategy

The new government strategy, Welcome to Wales: Priorities for the visitor economy 2020-2025, was launched in January 2020. The ambition is to grow tourism for the good of Wales, aiming for skills development, equitable economic growth, environmental sustainability, social and cultural enrichment and health benefits.

The strategy highlights that Visit Wales will continue to work with the industry and take a more prominent role in promoting skills for tourism, hospitality and events. By the spring of 2020, a Tourism Skills Partnership is to be established to bring together the sector, Regional Skills Partnerships, Further Education, Higher Education and others.

The goal of environmental sustainability will be achieved by sustaining natural resources, improving environmental performance and encouraging sustainable transport. Social and cultural enrichment will be achieved by giving a warm welcome for everyone, providing opportunities for young people and promoting a thriving Welsh language and culture. There is an emphasis on inclusive tourism and the need for more access improvements for disabled visitors. A Brilliant Basics fund will deliver small-scale tourism infrastructure improvements, for example, accessible changing places on the beach.

Barry Island Beach Wheelchairs

A key priority is an innovative Cymru Wales brand delivered by a digital-first industry and the development of a Visit Wales ‘Centre of Excellence’ for digital innovation. The Centre will act as a physical hub for the brand, a creative space for professionals in the sector to work together as well as running webinars for businesses.

All of these progressive aims are timely and relevant to the Next Tourism Generation Competition 2020. This aims to promote industry engagement with education. Read about the launch of the competition here.

Looking into the future, this is an exciting time for tourism development for the good of Wales.

Dawn in Snowdonia Wales

BBC Interview with Cardiff Met on Sustainable Tourism in Wales

Louise Dixey from the Next Tourism Generation Project partner, Cardiff Met, featured in a BBC TV and radio program as well as in an online news article on Saturday 17th October 2020. The media coverage focused on the negative impacts of the pandemic on the tourism industry in Wales and how to ensure a lasting recovery. Louise emphasized that Visit Wales has a progressive tourism framework that prioritizes sustainability and that, “Now more than ever, Wales must do everything to ensure tourism in the future supports the wellbeing of local people and future generations to come.” She also highlighted the surge in domestic tourism and the need to disperse visitors away from iconic attractions such as the Snowdown mountain. The NTG project in Wales has worked closely with the Snowdonia National Park to support the development of a Tourism Ambassador skills program.

Building a Sustainable Events Industry in Ireland: Industry Insights on Green Skills and Best Practice

In this blog, key NTG partner TU Dublin, interviews Megan Best, CEO of Native events. Megan shares her insights and knowledge of sustainability and the event and festival industry in Ireland. Native Events is Ireland’s leading sustainable event production company. With more than fifteen years’ experience in event production and a background in environmental management, Native Events is uniquely positioned in Ireland to help events make the transition towards sustainability.READ MORE

European Commission addresses the relevance of the Next Tourism Generation project

The Communication from the European Commission of May 13 on Tourism and transport in 2020 and beyond represents a small but significant milestone for the Next Tourism Generation project. In an official document of one of the most important institutions of the European Union, a prestigious acknowledgement of the importance and value of the project is formally expressed, through the reference that is made to the work we are carrying out and even to our website www.nexttourismgeneration.eu.READ MORE

Interview with Sophie van den Top – sustainability among Tour Operators and Travel Agents

The Next Tourism Generation Alliance interviewed Sophie van den Top, who graduated by writing her thesis on the possibilities to minimalizing the negative impacts caused by the different kind of excursions a tour operator can offer for FOX Travel. Her research is awarded with the TUI-CELTH Sustainable Tourism Award on Friday 8 november 2019. This award is granted each year to students with the best thesis on sustainable tourism in the Netherlands. Sophie from Saxion University developed criteria on how to improve the sustainability of excursions at tourism destinations. In this blog, she will highlight some of the most important outcomes of her research.

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Student talk: the importance of sustainability in travel for millennials

The Next Tourism Generation Alliance got in touch with Melissa Tolman, a postgraduate Dutch student, as she has recently researched travel behaviour and sustainability issues among millennials. Melissa, the graduate of the master of International Leisure, Tourism and Events Management of NHL Stenden, won the second prize of the TUI-CELTH Sustainable Tourism Award on Friday 8 November 2019. We interviewed her to gain insights into this important topic.READ MORE