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PANTOUR / Posts tagged "smart tourism"
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March 9, 2020

Digital innovation trends hospitality for 2020

Digital innovation and a greater commitment to the environment on the part of both tourism service providers and tourists themselves will involve major changes on the side of workers, executives and entrepreneurs. The trends of 2020 outline, in that sense, a quite defined path to follow. Key partner Eurogites look at the digital and environmental innovation trends in this 2-series blog. This blog focuses on the digital trends in hospitality for the upcoming year, based on the trend article of Hosteltur (2019) and the NTG research outcomes.READ MORE

June 11, 2019

Thinking of Next Generation Tourism Managers

The digital revolution is having a profound impact on tourist behaviour, business models and destinations at large (Femenia-Serra, Neuhofer, & Ivars-Baidal, 2019). Lately, the growing generation of big data by all components of the tourism ecosystem forces every single tourism organisation to adapt to a complex reality in which new types of professionals are required. Consequently, higher education needs to prepare future tourism practitioners who can face an increasingly complex scenario in which digital technology and data management skills will be crucial. However, in order to take action in this field, it is first required to assess whether and to what extent the higher education system is actually providing the needed knowledge and practical skills for tomorrow’s tourism workforce. This blog summarises the findings from a study in Spain examining this issue (see Femenia-Serra, 2018).READ MORE