COVID-19 has overwhelmed us like an avalanche: doubtless tourism PMIs have suffered this impact more than any other companies.
A few months ago, many tourism destinations were seeking solutions to the problem of over-tourism. Now, those same cities that were collapsing under the weight of tourists are desperately looking for ways to survive. Someone says that a temporary solution can be represented by workation.
An analysis of the impact of COVID-19 on the tourism market identifies a strong evolutionary change in the market itself and, as a result a focus on the positive and negative effects this is having at the green, digital and socio-cultural level.
Our NTG activities were slowed down especially in the first half of 2020 due to the COVID-19 lockdown. Still we collected some important information and these extraordinary conditions may give some impetus to the modifications of the NTG process.
On Thursday 22nd April 2021, at 15:45-17:00 our partner Breda University of Applied Sciences will participate in (and moderate) the Digital Skills for PostCovid Tourism webinar! If you are interested in attending sign up to the event here.
Technology is transforming visitor attractions. The use of digital technology is now commonplace in attractions, including museums, to engage visitors, enhance their experience, interpret information and bring history and stories to life. Today, visitors can see and expect more uses of technology in museums including interactive media exhibits, use of smartphones, augmented and virtual reality and interactive apps, to create memorable and personalized experiences. Additionally, virtual tours have played a key role in engaging with visitors during Covid-19. Digital skills are thus becoming increasingly important in the tourism industry. The importance and demand for digital skills across tourism sub-sectors is highlighted by the Next Tourism Generation Alliance.
There has been a lot of disruption for the tourism industry because of the coronavirus pandemic. Before the first lockdowns many places were struggling with over-tourism, however, the opposite is now true. Other changes within the tourism industry shows that trends emerging before have accelerated drastically as a result of the consequences of COVID-19. From this, the Next Tourism Generation Alliance can see that a lot has changed and will continue to change. The industry must adapt to how people are now behaving in the market, which means that new digital, green and socio-cultural skills will become in demand as it becomes more obvious how destination management has changed due to the coronavirus pandemic.
According to the recent UNESCO report “Museums around the world in the face of COVID 19”, 90% of museums, globally, have been forced to close their doors during the corona crisis and more than 10% may never reopen. Most cultural professionals have been forced to work from home and many have adapted their traditional roles to support different departments and functional areas of expertise. Faced with extremely challenging times, the management and staff of cultural institutions have been able to respond in rapid and creative ways to the social and cultural needs of their societies, taxing their professional skills. Museums and heritage institutions have experienced several changes during this process, many of the trends and new practices will remain after the crisis and management and staff will need to be ready to welcome those changes. Through this thought-provoking and stimulating period, NTG digital and socio-cultural skills have become even more prominent for museum and heritage professionals. This piece presents some of the most interesting initiatives developed by museums around the world during the lockdown period and the way professionals have responded to the challenges. It also presents some of the trends that will probably continue after the crisis.
Helping people to acquire key digital skills is vital to the recovery post-Covid as we all know. However, one issue that we are seeing at a global level at People 1st International is just how important it is for the efforts of employers, banks, NGOS, other funding bodies and government agencies to be aligned, so that key stakeholders are in the loop on key initiatives. This will both ensure that there are no unnecessary overlaps between projects, and that funding for skills development is spent in the best possible way.
During the months of July and August 2020, only 50% of the hotels in Spain have been open, as opposed to 100% that would have been in a normal year, a year in which we would not have been living through a pandemic. The figure is even worse for the month of September, when the operating hotel offer did not exceed 30%. From October onwards, the hotels have had to gradually close, until there is a remainder called “refuge hotels” of barely 10% of the existing capacity in Spain, as establishments open to facilitate the accommodation of transport or health personnel throughout the country.
The coronavirus epidemic has had unprecedented negative effects on several sectors and has put pressure on the tourism sector as well. According to the UN World Tourism Organization, an estimated €840 – 1,000 billion in losses were caused by the coronavirus epidemic in the global travel industry.