The Tourism Society Cymru in partnership with the Next Tourism Generation (NTG) Project partner, Cardiff Met, came together to plan and create a Tourism Skills Competition for students. Calls went out inviting students from colleges and universities across Wales to pitch their best experiences of industry engagement, digital innovation and sustainable tourism. READ MORE
Louise Dixey from the Next Tourism Generation Alliance partner, Cardiff Met, has been appointed to the National Jury for Green Key by Keep Wales Tidy. Green Key is the largest environmental accreditation award internationally. READ MORE
Cardiff Met is the Wales partner in the Next Tourism Generation (NTG) Alliance that aims to help address digital and sustainability skills gaps in tourism and related sectors. Over the last ten years in different parts of Wales, various Tourism Ambassador training programmes have developed to help deliver destination management objectives. Ambassador programmes recruit and train people to be experts on their distinctive area and provide a unique and authentic experience for tourists imparting a “sense of place”. Training programmes increase customer care and digital skills and promote conservation of the natural environment and cultural heritage. Benefits to the destination from such programmes potentially include active networking, improved local product knowledge and communication, enhanced visitor experience and higher visitor numbers, spend and length of stay by presenting perspectives of Ambassadors and other organisations that attended. The workshop was a collaboration between the NTG project at Cardiff Met and Snowdonia National Park to develop an Ambassador training programme for Snowdon Mountain (Yr Wyddfa), the highest and most visited peak in Wales. READ MORE