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Popping up in F&B: virtual restaurants that rely on digital customers

One of the most important changes happening in the food and beverage industry has to do with the new habits and interests of customers. This change is that the demand for food delivered at home is growing tremendously. Due to new developments in digital technologies, restaurants are able to sell their dishes online that are delivered to home addresses. Nowadays, people just have to walk around Madrid (or other capital cities) at lunchtime or dinner to observe that a significant percentage of the vehicles that circulate are motorcycles and cars of food delivery companies. Delivery drivers are an innovative type of waiter of the new generation. The Next Tourism Generation Alliance also focuses on how to optimize the implementation of digital tools in the hospitality sector. This blog, written by NTG key partner Alicante University focuses on the developments of digital tools in the hospitality industry in Spain, based on the NTG Interviews.

 

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