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10 key characteristics of Gen Z to keep in mind in travel

Generation Z represents a new generation of youngsters with specific characteristics due to the period of time in which they were born. They offer new opportunities for the tourism sector, mainly from the digital skills point of view, but also because this generation is highly committed to social and green issues. So how does this generation influence different sub-sectors in our industry? Key NTG partner, the University of Alicante, highlights the key characteristics of Gen Z and shares some interesting facts.READ MORE