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Dutch industry reflections on the case of Thomas Cook

With the collapse of Thomas Cook last month, travel agents and tour operators in Europe have gone through a turbulent few weeks. In Utrecht, the Netherlands, tour operators and travel agencies gathered together at the ‘What is cooking in travel’ meet-up on November 8th in order to learn from previous mistakes, see where new opportunities have arisen and how the importance of micro-moments for consumers has an impact on travel organizations and their customer journey. NTG was present at the meet-up and collected interesting insights on lessons learnt for the tour operators and travel agencies that are aiming to keep their heads above water in upcoming years.

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