-1
archive,paged,author,author-lorainne-van-liere,author-3,paged-11,author-paged-11,stockholm-core-2.4,tribe-no-js,select-child-theme-ver-1.1.2,select-theme-ver-9.12,ajax_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-8.0.1,vc_responsive
PANTOUR / Articles posted by Lorainne Liere
  • Sort Blog:
  • All
  • Blog
  • Education
  • News
  • No category
Business conference ATHE
January 7, 2019

Creativity and Transformation in Tourism Education – Conference ATHE

Insights from the conference

The 25th annual conference of the Association for Tourism in Higher Education had as its theme: Creativity & Transformation in Tourism Education: REF, TEF, and Collaboration with Industry. Seeking to investigate diverse methodologies of engagement between tourism education and industry, the event focused on areas such as project-based learning (PBL) and establishing alliances with industry, particularly in relation to graduate employability and labour market transformation. Furthermore, key partner Cardiff MET also presented various Next Tourism Generation (NTG) during the conference about the digital and sustainability skills needs in Wales. READ MORE

Digital touchpoints
January 2, 2019

How Visit Finland wants to create an ideal digital customer experience

The vision of Visit Finland is that Finland will become a smart, pioneering destination, that provides the best customer journey from daydreaming to travel. This vision has resulted in Visit Finland’s mission to build a nation-wide digital ecosystem to support sustainable growth in travel. Kaisa Kosonen, Digital Development Manager at Visit Finland, explains what Finland does as a country and as a tourism industry to get the country digitalized. In order to reach a final goal, based on the mission and vision, various Next Tourism Generation (NTG)-related skills are necessary nowadays for DMO’s. Several of them will be highlighted in this blog, such as data analysis and augmented reality.
READ MORE

Helsinki smart tourism
December 28, 2018

For Helsinki, Smart is more than a buzz word

A lot is happening in Helsinki, a lot of innovation according to Digital Tourism Think Tank. Laura Aalto from Helsinki Marketing agrees and explains that when it comes to tourism development in Helsinki, the focus is on ‘the good life’ for the visitors and inhabitants of Helsinki. The capital city of Finland was proud to tell that it won the Smart City Price, as the first city. For Helsinki, Laura explained, Smart is more than a buzz word. The Next Tourism Generation Alliance (NTG) aims to concentrate upon those digital, social and sustainable innovations as well, in order to prepare tourism businesses for a futureproof industry. This blog about Helsinki shows how a city can become ‘smart’ in the tourism industry. READ MORE

Banff natural park tourism
December 18, 2018

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever. This blog emphasizes on one of the Next Tourism Generation (NTG) sub-sectors, destination management organizations, and what skills are necessary in order to protect the national park from impacts of tourism.READ MORE

December 6, 2018

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the Next Tourism Generation (NTG) needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

READ MORE

November 30, 2018

Next Tourism Generation represented at EFFAT

As a result of the first phase of the second work package of the Next Tourism Generation (NTG) – aims at creating an Industry Skills Needs Assessment Report representing a database of (future) skills criteria / industry needs – the desk research report has been completed. It was composed under supervision of Breda University of Applied Sciences, and provides an overview of existing (European and global) studies, developments and reports related to skills gaps in digital, green and social skills.READ MORE

Accessible tourism experiences
November 21, 2018

A meeting with Dr. Vicky Richards: Accessible Tourism

Dr. Vicky Richards, Programme Director for Undergraduate Tourism Programmes and Lecturer in Tourism, Hospitality and Events (THE) at Cardiff Metropolitan University teaches a 10-credit score module concentrating on social inclusion. Vicky has a wealth of experience and knowledge and has worked in disability services for 20 years within the third sector. From a tourism and hospitality point of view, she believes that the industry, such as hotels and restaurants, can easily begin to break down the barriers for people with disabilities and accessible tourism experiences. Next Tourism Generation (NTG) also aims to bring the attention to accessibility for all in tourism. In this blog, Heini Jones, the Communications Officer from the Wales NTG project, interviews Vicky about social inclusion and the importance within the industry sub-sectors.

READ MORE