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Visit Wales ‘Year of Outdoors’ Campaign

Visit Wales new strategy

The new government strategy, Welcome to Wales: Priorities for the visitor economy 2020-2025, was launched in January 2020. The ambition is to grow tourism for the good of Wales, aiming for skills development, equitable economic growth, environmental sustainability, social and cultural enrichment and health benefits.

The strategy highlights that Visit Wales will continue to work with the industry and take a more prominent role in promoting skills for tourism, hospitality and events. By the spring of 2020, a Tourism Skills Partnership is to be established to bring together the sector, Regional Skills Partnerships, Further Education, Higher Education and others.

The goal of environmental sustainability will be achieved by sustaining natural resources, improving environmental performance and encouraging sustainable transport. Social and cultural enrichment will be achieved by giving a warm welcome for everyone, providing opportunities for young people and promoting a thriving Welsh language and culture. There is an emphasis on inclusive tourism and the need for more access improvements for disabled visitors. A Brilliant Basics fund will deliver small-scale tourism infrastructure improvements, for example, accessible changing places on the beach.

Barry Island Beach Wheelchairs

A key priority is an innovative Cymru Wales brand delivered by a digital-first industry and the development of a Visit Wales ‘Centre of Excellence’ for digital innovation. The Centre will act as a physical hub for the brand, a creative space for professionals in the sector to work together as well as running webinars for businesses.

All of these progressive aims are timely and relevant to the Next Tourism Generation Competition 2020. This aims to promote industry engagement with education. Read about the launch of the competition here.

Looking into the future, this is an exciting time for tourism development for the good of Wales.

Ellie

Ellie Fowler: Inspiring and Successful in the Travel Industry

You have been named as one of TTG Media’s 30 Under 30 what an achievement! Tell us more about your career journey.

 

At the beginning of 2020 we started to really see the results of all the hard work, as I was nominated for the Welsh Wedding Awards 2020 for ‘Honeymoon Organiser of the Year’ and won!!! Then a few weeks later the business was a finalist in the Business Growth South Wales Awards for ‘Rising Star of the Year’. Followed by me then being selected for the TTG Top 30 under 30. It’s fair to say 2020 was off to a flying start!

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How to improve your digital tourism skills

How to improve your digital tourism skills

In the tourism industry digital skills are becoming increasingly important as the workplace develops. Therefore, being fluent in these digital tourism skills is more in demand than ever and employers are now constantly on the lookout for employees with them. This digital demand can be seen in the industry, which is why digital workers are becoming  increasingly valuable, and employers are pushing for more skills in the industry.

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Dawn in Snowdonia Wales

BBC Interview with Cardiff Met on Sustainable Tourism in Wales

Louise Dixey from the Next Tourism Generation Project partner, Cardiff Met, featured in a BBC TV and radio program as well as in an online news article on Saturday 17th October 2020. The media coverage focused on the negative impacts of the pandemic on the tourism industry in Wales and how to ensure a lasting recovery. Louise emphasized that Visit Wales has a progressive tourism framework that prioritizes sustainability and that, “Now more than ever, Wales must do everything to ensure tourism in the future supports the wellbeing of local people and future generations to come.” She also highlighted the surge in domestic tourism and the need to disperse visitors away from iconic attractions such as the Snowdown mountain. The NTG project in Wales has worked closely with the Snowdonia National Park to support the development of a Tourism Ambassador skills program.

European Commission funding Tourism through Tourism Manifesto

On the 14th October 2020 the European Commission announced that “if it is not in the plan, it is not in the budget”. Referring to their funding opportunity urging Member States to submit their recovery and resilience plans in order to receive assistance. Tourism must be a key incorporation within the plan, as it is such an important sector within Europe, needing an estimated €161 billion investment to return to pre-COVID 19 levels. “In order to harness the potential of the sector to generate jobs and growth, and to reap the benefits from green and digital transitions” it is important to continue having skills and competencies developed.

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7 soft skills you can develop during corona to help your tourism career

As employees are continually encouraged to work at home during the corona virus pandemic many are taking this opportunity to upskill and develop themselves further. One way this can be done is by developing your soft skills as these are more in demand than ever as the working world drastically changes in front of our eyes. Soft skills are key to ensuring that you thrive in your current role at work as well as helping you to achieve your career dreams. All of the skills listed below are crucial in any role within the tourism industry.

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