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Digitalization in Hungary’s tourism – the case of Budapest

Changing travel patterns require various tourism industry sub-sectors to adapt to the wide-ranging needs of customers. With the increase in leisure time, most people travel several times a year. Next to that, new destinations are being introduced; cheap flights are offered by multiple airlines, while the consumer decision-making process becomes even shorter. A Next Tourism Generation Alliance key partner, the University of Sopron, looks into ‘new platform services’ (UNWTO, 2017) and how digitalisation is bringing radical changes to tourism and hospitality. The blog explores a cutting edge robot café and an innovative smartphone-controlled hotel in Budapest, Hungary. READ MORE

Ultimate transformation: How will robots, artificial intelligence and service automation disrupt the tourism and hospitality industries?

At the end of the 20th and beginning of the 21st century, the GDSs (Global Distribution Systems), Internet, social media, websites and mobile applications, made the world smaller and changed the rules of the business and competition among travel, tourism and hospitality companies. Now the tourism industry is facing a new revolution, one more powerful, transformative and with longer-term implications than the previous changes. Tourism is entering the robotics era. Stanislav Ivanov from NTG key partner Varna University of Management, wrote an interesting blog on this matter.READ MORE