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Best Practice: Promoting Gender Equality and Sustainability for Entrepreneur Women in Central Vietnam

The Southeast Asian Region (ASEAN) has seen an increase in female-led businesses in the last decade, and Vietnam is one of the countries that have increasingly invested in entrepreneurship, with women playing an important role in Vietnam’s transition economy over time (Bui, Minh Tam, and Trinh Q. Long, 2021).  However, the profound impact of Covid-19 Pandemic on women around the globe has also contributed to a gender gap in the country, as entrepreneur women struggled to keep businesses running. In the case of the tourism industry, the multiple lockdowns imposed since 2020 led to large job losses, as international tourism plays an important role in the Vietnamese tourism industry (Da Van Huynh et al, 2021). The response of the country to the reopening of international travel began in 2022, and together with other areas of the economy affected by the pandemic, there was a need to boost the sector with different economic plans, for example, extending visa-free periods, and investments in inbound tourism.

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