May 27, 2026
On a Thursday morning in a hotel in Spain, the sustainability coordinator is looking at an approved sustainability plan and wondering whether her team has the skills to actually deliver it. In Athens, a tour operator is interviewing a new generation of tour guides who will need to deal with group dynamics across several cultures in one single afternoon. In Dublin, a destination marketing manager is looking at an AI-generated itinerary on her screen and asking: does anyone on my team actually know how to evaluate this?