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October 18, 2021

Sustainable Tourism with Adventure Tours UK

Who Are We?

Adventure Tours UK was set up by a team of outdoor enthusiasts who wanted to share our home nation with others. We’re passionate about adventure and so want to make booking an adventure holiday a stress-free experience for others like us who love to travel and explore new places. For those who want to get out and experience something different, we strive to give people an authentic taste of the UK. We create world-class holidays and make them easy to book, wherever in the world you are.

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June 30, 2021

Winners announced for the 2021 NTG Competition in Wales

The Next Tourism Generation (NTG) competition invited young people from Wales with aspirations to work in tourism to come forward with their ideas for the future of the industry. Those winners were announced by BBC presenter Huw Stephens at the NTG 2021 virtual awards ceremony and skills symposium.

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Tourism Industry Guest Speakers inspire students on virtual field study to Pembrokeshire, Wales
May 26, 2021

Tourism Industry Guest Speakers inspire students on virtual field study to Pembrokeshire, Wales

In the week of 29th March 2021, local and international students from Cardiff Metropolitan University, Varna University, Bulgaria and City Unity College, Greece, studying for a MSc in Tourism and Hospitality Management, joined a 4-day virtual field study visit to Pembrokeshire in Wales. The Destination Pembrokeshire Partnership (DPP) made up of Pembrokeshire Tourism, Pembrokeshire County Council, PLANED & The Pembrokeshire Coast National Park Authority have worked closely together to launch Pembrokeshire’s new Destination Management Organization ‘Visit Pembrokeshire’ in November 2020. This new Destination Management Organization is the first of its type in Wales bringing together the public, private and third sector to help drive growth and development.

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Visit Wales ‘Year of Outdoors’ Campaign
December 10, 2020

Visit Wales new strategy

The new government strategy, Welcome to Wales: Priorities for the visitor economy 2020-2025, was launched in January 2020. The ambition is to grow tourism for the good of Wales, aiming for skills development, equitable economic growth, environmental sustainability, social and cultural enrichment and health benefits.

The strategy highlights that Visit Wales will continue to work with the industry and take a more prominent role in promoting skills for tourism, hospitality and events. By the spring of 2020, a Tourism Skills Partnership is to be established to bring together the sector, Regional Skills Partnerships, Further Education, Higher Education and others.

The goal of environmental sustainability will be achieved by sustaining natural resources, improving environmental performance and encouraging sustainable transport. Social and cultural enrichment will be achieved by giving a warm welcome for everyone, providing opportunities for young people and promoting a thriving Welsh language and culture. There is an emphasis on inclusive tourism and the need for more access improvements for disabled visitors. A Brilliant Basics fund will deliver small-scale tourism infrastructure improvements, for example, accessible changing places on the beach.

Barry Island Beach Wheelchairs

A key priority is an innovative Cymru Wales brand delivered by a digital-first industry and the development of a Visit Wales ‘Centre of Excellence’ for digital innovation. The Centre will act as a physical hub for the brand, a creative space for professionals in the sector to work together as well as running webinars for businesses.

All of these progressive aims are timely and relevant to the Next Tourism Generation Competition 2020. This aims to promote industry engagement with education. Read about the launch of the competition here.

Looking into the future, this is an exciting time for tourism development for the good of Wales.

Ellie
December 3, 2020

Ellie Fowler: Inspiring and Successful in the Travel Industry

You have been named as one of TTG Media’s 30 Under 30 what an achievement! Tell us more about your career journey.

 

At the beginning of 2020 we started to really see the results of all the hard work, as I was nominated for the Welsh Wedding Awards 2020 for ‘Honeymoon Organiser of the Year’ and won!!! Then a few weeks later the business was a finalist in the Business Growth South Wales Awards for ‘Rising Star of the Year’. Followed by me then being selected for the TTG Top 30 under 30. It’s fair to say 2020 was off to a flying start!

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Dawn in Snowdonia Wales
November 5, 2020

BBC Interview with Cardiff Met on Sustainable Tourism in Wales

Louise Dixey from the Next Tourism Generation Project partner, Cardiff Met, featured in a BBC TV and radio program as well as in an online news article on Saturday 17th October 2020. The media coverage focused on the negative impacts of the pandemic on the tourism industry in Wales and how to ensure a lasting recovery. Louise emphasized that Visit Wales has a progressive tourism framework that prioritizes sustainability and that, “Now more than ever, Wales must do everything to ensure tourism in the future supports the wellbeing of local people and future generations to come.” She also highlighted the surge in domestic tourism and the need to disperse visitors away from iconic attractions such as the Snowdown mountain. The NTG project in Wales has worked closely with the Snowdonia National Park to support the development of a Tourism Ambassador skills program.