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The importance of social and cross-cultural skills for tourism and hospitality

Social and cross-cultural skills, often called ‘soft skills’, are among the skills seen as most important for the tourism and hospitality workforce (Wilks & Hemsworth 2011, Sisson & Adams 2013, Weber et al 2009). These skills are highly appreciated by employers in the sector and are also transferable skills that could be easily adapted to different working environments. With the growth of AI and emerging discussions about the displacement of the workforce, social skills are regaining importance with the recognition that many workers in the future will need more complex problem-solving, adaptability and creativity skills. But how can we define these skills?

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Best Practice: Promoting Gender Equality and Sustainability for Entrepreneur Women in Central Vietnam

The Southeast Asian Region (ASEAN) has seen an increase in female-led businesses in the last decade, and Vietnam is one of the countries that have increasingly invested in entrepreneurship, with women playing an important role in Vietnam’s transition economy over time (Bui, Minh Tam, and Trinh Q. Long, 2021).  However, the profound impact of Covid-19 Pandemic on women around the globe has also contributed to a gender gap in the country, as entrepreneur women struggled to keep businesses running. In the case of the tourism industry, the multiple lockdowns imposed since 2020 led to large job losses, as international tourism plays an important role in the Vietnamese tourism industry (Da Van Huynh et al, 2021). The response of the country to the reopening of international travel began in 2022, and together with other areas of the economy affected by the pandemic, there was a need to boost the sector with different economic plans, for example, extending visa-free periods, and investments in inbound tourism.

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