BBC Interview with Cardiff Met on Sustainable Tourism in Wales

Louise Dixey from the Next Tourism Generation Project partner, Cardiff Met, featured in a BBC TV and radio program as well as in an online news article on Saturday 17^th October 2020. The media coverage focused on the negative impacts of the pandemic on the tourism industry in Wales and how to ensure a lasting recovery. Louise emphasized that Visit Wales has a progressive tourism framework that prioritizes sustainability and that, “Now more than ever, Wales must do everything to ensure tourism in the future supports the wellbeing of local people and future generations to come.” She also highlighted the surge in domestic tourism and the need to disperse visitors away from iconic attractions such as the Snowdown mountain. The NTG project in Wales has worked closely with the Snowdonia National Park to support the development of a Tourism Ambassador skills program.