In January 2019, The Next Tourism Generation Alliance (NTG) was represented at the FiturtechY. This is the specialized section for technology and tourism that FITUR – IFEMA and the Instituto Tecnológico Hotelero (ITH) jointly organize annually. This section of FITUR, the International Tourism Fair in Spain, has more than 12 years of history, through which it has become a benchmark for innovation in the sector. Covering a space of more than 2,000 square metres at Feria de Madrid, the section has four forums dedicated to business management, tourism destinations, sustainability and future trends in tourism – all connected by technology as the main theme. FiturtechY also has an exhibition space, in which visitors have the opportunity to see the latest developments in digital technology.