Digitization and global pandemic have radically changed the way we travel
#CortinaDF2021 organizes a thematic roundtable on the state of the art of the #NTGAlliance Project and the needs of the tourism industry for new digital, soft and sustainable “future-proof” skills.
Moderator: Lobke Elbers, specialist in digitization and technology in travel, tourism and hospitality and communication manager of the NTG Project.
Interested in this event? Read this teaser from Corné Dijkmans:
“During the Cortina Digital Forum, Corné will talk about the research on digital skills as conducted in the frame of the NTG project. Some findings are that higher levels of digital education in general are needed in tourism, and that a better general understanding of digitization is needed, such as in relation to AI, VR/AR and data analytics. In general, a shift is visible from “job & professions” to “learning & developing skills” (i.e., general skills are getting more important than tourism-specific skills). Furthermore, since tourism is a human-centered industry, “High Tech with a Human Touch” is needed. That is, despite all technological developments the real added value lies in knowing on how to apply technology in a human-centered context, i.e. to build and strengthen relationships, to drive personalization, and to improve digital conversations.” – Corné Dijkmans