New Occupational Profiles Handbook
Technological development in the 21st century raises huge challenges for the tourism industry. To make tourism more attractive, efficient, and sustainable in economic, social and environmental terms, the tourism and hospitality industry must utilise the opportunities created by the internet, location-based services, artificial intelligence and robotics. The PANTOUR consortium aims at designing innovative and cooperative solutions to address the skills needs of the whole tourism ecosystem to ensure that tourism has prepared, competitive employees, the green and digital transition works, and sustainable, long-term development of the sector is achieved. The upskilling and reskilling of tourism and hospitality workers is crucial because this labour-intensive sector is changing rapidly due to its exposure to economic, social and technological changes.
The new job profiles developed within the PANTOUR project will be essential in future tourism because the rapid external and internal challenges of the tourism ecosystem require that employees have these new skills. The development of the new job profiles was carried out within the framework of a multi-round research process lasting from February 2023 to June 2025.
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