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REPORTS

Various reports that cover interesting content regarding the various sub-sectors in tourism and industry can be found in this section.

small town

Creative Tourism Business Model and its Application in Bulgaria

A proposed business model for creative tourism is analyzed in the framework of cultural tourism. Although creative tourism is generally perceived as a form of cultural tourism (Ohridska-Olson 2010), it is essentially different from the mainstream cultural tourism. In addition, the paper analyzes how this business model can be applied to the cultural tourism for small towns and cities in Bulgaria to fully utilize their creative and cultural heritage potential. The article also points out how creative tourism can bring sustainable and profitable development to small communities in the country.

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green destination

Sustainable Tourism Practices of Accommodation Establishments in Bulgaria: An Exploratory Study

The goal of current paper is to identify whether property’s category, location and size influence the degree of application of various sustainable practices by Bulgarian accommodation establishments. Results from the Kruskal-Wallis χ2 tests show that all three factors (category, location and size) cause statistically significant differences among the accommodation establishments in Bulgaria regarding the degree of application of the sustainable tourism practices. The paper concludes that Bulgarian accommodation establishments are still in the beginning of sustainable practices adoption. Managerial implications, limitations and directions for future research are also discussed.

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