Webinar 18 September 2025: Emerging occupational profiles in the tourism and hospitality sectors

Emerging occupational profiles in the tourism and hospitality sectors

Outline of the webinar

Join our insightful webinar exploring the emerging job profiles transforming the future of the tourism and hospitality industry. Discover how changing travel preferences, technological advancements, and sustainable practices are creating new opportunities for professionals. Gain valuable insights into the skills and qualifications needed for these innovative roles and learn how businesses can adapt to this dynamic landscape.

The webinar aims to introduce these emerging new profiles, bringing together panellists to discuss the skills need anticipation, this urgent issue of tourism-hospitality sector, focusing on crisis and resilience. The webinar also highlights the new training programs, that focus on eliminating digital, sustainable and social skills gaps.

The New Job Profiles Handbook includes 11 emerging occupational profiles, which will be attractive for the new generation of tourism employers. It aims to ensure that tourism has prepared, competitive employees. Whether you are a job seeker, employer, or industry enthusiast, the new handbook will equip you with the knowledge to stay ahead in the ever-changing tourism-hospitality sector.

Program details

📅 18 September 2025
🕒 14:00 – 15:30 CET
📍 The webinar is hosted online, subscribers receive a link.

Registration

Please make sure to register before Monday 15 September. You can click here to register. 

Set-up and webinar flow

14:00-14:05 Opening | PANTOUR

14:05-14:15 Welcome | Elfa Kere

14:15-14:25 Introduction to the topic | Dr. Lajos Böröcz

14:25-14:40 The need for New Occupational Profiles and Skills in Europe | Prof. Dr. Jozsef Poor

14:40-14:55 ILO approaches to skills needs anticipation | Alessandra Molz

14:55-15:05 Presentation of the New Occupational Profiles Handbook | Dr. Csilla Jandala

15:05-15:15 New training programmes for skills development | Olena de Gonzales

15:15-15:25 Q / A Session | PANTOUR

15:25-15:35 Closing remarks: Summary, next steps and upcoming PANTOUR activities | Ana Maria Camps

Speakers

We proudly introduce our speakers:

Elfa Kere, click here to go to their LinkedIn page

Dr. Lajos Böröcz, click here to go to their LinkedIn page

Prof. Dr. Jozsef Poor, click here to go to their LinkedIn page

Alessandra Molz, click here to go to their LinkedIn page

Dr. Csilla Jandala, click here to go to their LinkedIn page

Olena de Gonzales, click here to go to their LinkedIn page

Ana María Camps, click here to go to their LinkedIn page

Elfa Kere

Elfa Ķere joined the European Commission in 2004, working in the Directorate-General for Justice, Freedom and Security (now DG HOME) in visa policy and in large-scale IT systems, then for 8 years in the Directorate-General for Mobility and Transport (MOVE) in the aviation directorate, moving to the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) to work on EU tourism policy, focussing on skills and labour shortages, as well as coastal and maritime tourism and transport. She holds a BA in International Affairs from The American University in Washington DC and an MSc in European Politics and Policy from the London School of Economics.

Dr. Lajos Böröcz

Dr. Lajos Böröcz is Secretary General at the Hungarian Hospitality Employers’ Association, VIMOSZ. Having worked in so called ”people” industries acquired high understanding and handling capacity of HR related company issues, teaching-training skills. 10 years of MD position in big enterprises. Since 2004 Secretary General of the Hungarian Hospitality Employers’ Association (VIMOSZ), which represents the employers’ of 140.000 employees. Coordinates the activities of the Hungarian Sectoral National Skills Group. Together with its members, develop and identify training tools, approaches and resources to facilitate the adaptation of tourism to current and future skills needs in particular in the areas of digital, sustainable and social practices. Member of the T4T (Together for EU Tourism) Expert Group, BusinessEurope Education and Training Working Group, and OECD (BIAC) Innovation, Digital and Tourism Committee.

Prof. Dr. Jozsef Poor

Dr. Jozfes Poór was professor of management at J. Selye University (Slovakia) for 17 years. For many years he was a university professor at the Faculty of Economics of the University of Pécs (Hungary), of which he is now an honorary professor. He is visiting professor at Metropolitan University and János Kodolányi University, as well as at Babes-Bolyai University of Cluj (Romania). He teaches different management subjects including International Management, Human Resource Management (HRM). So far, he has taught 13 short summer-semesters at five different US universities. He worked for three internationally consulting companies as managing director and senior consultant for nearly two decades. Dr. Poór’s research specialties span the following areas: impact of difficult socio-economic environment on management, organization, HRM/IHRM and consulting; international management;  knowledge transfer from West to East; management of professional service firms and history of management consulting.

Alessandra Molz

Alessandra Molz is a Senior Specialist for Skills Development at the sub-regional office for Central and Eastern Europe (Budapest, Hungary) of the International Labour Organisation (ILO). She focuses on the Western Balkans region, Georgia, Moldova and Ukraine. Her specialisations include the digital transformation of TVET, innovative didactic approaches, sectoral skills strategies, skills for a green transition, skills needs anticipation, lifelong learning, workplace learning and social inclusion.

Dr. Csilla Jandala

Dr. Csilla Jandala is Senior Researcher at the Hungarian Hospitality Employers’ Association, VIMOSZ. Csilla has been working in higher education for 35 years and has been involved in setting up and launching several tourism and hospitality programmes. She is credited with establishing the Research and Development Directorate of Hungarian Tourism Ltd. and compiling the national inventory of attractions. She is the founder of the Turizmus Bulletin journal and one of the founders of the Association of Tourism Consultants. She has been vice-rector of Edutus College since 2011, acting rector since 2013 and appointed rector since 2015. Between 2017 and 2023, she was an associate professor at the University of Sopron, where she was the head of the BA programme in tourism and hospitality and the MA programme in tourism management. From autumn 2023, she is a senior researcher at VIMOSZ.

Olena de Andrés González

Olena (Shashenko) de Andrés González is Specialist Researcher at SAMK – Satakunta University of Applied Sciences, Ph.D. in Finland.

Ana María Camps

Ana María Camps has focused her entire professional career on the world of tourist accommodation. Her studies in economics, specialising in international economics and economic development, allowed her to open up a path to understanding the economic implications of the tourism sector. Afterwards, the Diploma in European Studies, taken at the Catholic University of Louvain (Belgium), enabled her to learn about the functioning of the European Union, its decision-making bodies, its policies and its cooperation strategies.

Her entire professional career has been aimed at helping tourism entrepreneurs. To date, at CEHAT, she has worked on the analysis of tourism indicator data, the design of training programmes, the leadership of European projects for the analysis of competencies for the tourism sector and the preparation and implementation of the Professional Hospitality Card.