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Digital Museums: EPIC The Irish Emigration Museum, Dublin Ireland

Technology is transforming visitor attractions. The use of digital technology is now commonplace in attractions, including museums, to engage visitors, enhance their experience, interpret information and bring history and stories to life. Today, visitors can see and expect more uses of technology in museums including interactive media exhibits, use of smartphones, augmented and virtual reality and interactive apps, to create memorable and personalized experiences. Additionally, virtual tours have played a key role in engaging with visitors during Covid-19. Digital skills are thus becoming increasingly important in the tourism industry. The importance and demand for digital skills across tourism sub-sectors is highlighted by the  Next Tourism Generation Alliance.

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How museums have used their skills to adapt to the corona crisis

How museums have used their skills to adapt to the corona crisis

According to the recent UNESCO report “Museums around the world in the face of COVID 19”, 90% of museums, globally, have been forced to close their doors during the corona crisis and more than 10% may never reopen. Most cultural professionals have been forced to work from home and many have adapted their traditional roles to support different departments and functional areas of expertise. Faced with extremely challenging times, the management and staff of cultural institutions have been able to respond in rapid and creative ways to the social and cultural needs of their societies, taxing their professional skills. Museums and heritage institutions have experienced several changes during this process, many of the trends and new practices will remain after the crisis and management and staff will need to be ready to welcome those changes. Through this thought-provoking and stimulating period, NTG digital and socio-cultural skills have become even more prominent for museum and heritage professionals. This piece presents some of the most interesting initiatives developed by museums around the world during the lockdown period and the way professionals have responded to the challenges. It also presents some of the trends that will probably continue after the crisis.

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Post-Covid-Recovery

Collaboration: the key to post-Covid recovery

Helping people to acquire key digital skills is vital to the recovery post-Covid as we all know. However, one issue that we are seeing at a global level at People 1st International is just how important it is for the efforts of employers, banks, NGOS, other funding bodies and government agencies to be aligned, so that key stakeholders are in the loop on key initiatives. This will both ensure that there are no unnecessary overlaps between projects, and that funding for skills development is spent in the best possible way.

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Dr. Agnė Vaitkuvienė

How to implement heritage knowledge in a countryside tourism experience

Dr. Agnė Vaitkuvienė is the President of the Lithuanian Countryside Tourism Association, the owner and manager of the homestead “Provansalis”, and a lecturer at Vilnius University. She has been teaching at Vilnius University since 2006, in the courses – Interpretation and Communication of Cultural Heritage, Cultural Heritage in Contemporary Lithuania and Cultural Heritage and Tourism. She therefore combines “the best of two worlds”: practical experience as a small rural tourism entrepreneur, and at the same time a profound understanding and vision about the importance of training and skills development in this sector.

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Visit Wales ‘Year of Outdoors’ Campaign

Visit Wales new strategy

The new government strategy, Welcome to Wales: Priorities for the visitor economy 2020-2025, was launched in January 2020. The ambition is to grow tourism for the good of Wales, aiming for skills development, equitable economic growth, environmental sustainability, social and cultural enrichment and health benefits.

The strategy highlights that Visit Wales will continue to work with the industry and take a more prominent role in promoting skills for tourism, hospitality and events. By the spring of 2020, a Tourism Skills Partnership is to be established to bring together the sector, Regional Skills Partnerships, Further Education, Higher Education and others.

The goal of environmental sustainability will be achieved by sustaining natural resources, improving environmental performance and encouraging sustainable transport. Social and cultural enrichment will be achieved by giving a warm welcome for everyone, providing opportunities for young people and promoting a thriving Welsh language and culture. There is an emphasis on inclusive tourism and the need for more access improvements for disabled visitors. A Brilliant Basics fund will deliver small-scale tourism infrastructure improvements, for example, accessible changing places on the beach.

Barry Island Beach Wheelchairs

A key priority is an innovative Cymru Wales brand delivered by a digital-first industry and the development of a Visit Wales ‘Centre of Excellence’ for digital innovation. The Centre will act as a physical hub for the brand, a creative space for professionals in the sector to work together as well as running webinars for businesses.

All of these progressive aims are timely and relevant to the Next Tourism Generation Competition 2020. This aims to promote industry engagement with education. Read about the launch of the competition here.

Looking into the future, this is an exciting time for tourism development for the good of Wales.

How to improve your digital tourism skills

How to improve your digital tourism skills

In the tourism industry digital skills are becoming increasingly important as the workplace develops. Therefore, being fluent in these digital tourism skills is more in demand than ever and employers are now constantly on the lookout for employees with them. This digital demand can be seen in the industry, which is why digital workers are becoming  increasingly valuable, and employers are pushing for more skills in the industry.

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How digital workers have become invaluable in 2020

How digital workers have become invaluable in 2020

In 2020 an increasing demand for digital workers has been noted, with industries relying on employees to work from home to stop the spread of COVID-19. The tourism industry has been no different, relying on employees being digitally present, showing how working digitally has become invaluable this year.

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