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Tourism Industry Guest Speakers inspire students on virtual field study to Pembrokeshire, Wales

Tourism Industry Guest Speakers inspire students on virtual field study to Pembrokeshire, Wales

In the week of 29th March 2021, local and international students from Cardiff Metropolitan University, Varna University, Bulgaria and City Unity College, Greece, studying for a MSc in Tourism and Hospitality Management, joined a 4-day virtual field study visit to Pembrokeshire in Wales. The Destination Pembrokeshire Partnership (DPP) made up of Pembrokeshire Tourism, Pembrokeshire County Council, PLANED & The Pembrokeshire Coast National Park Authority have worked closely together to launch Pembrokeshire’s new Destination Management Organization ‘Visit Pembrokeshire’ in November 2020. This new Destination Management Organization is the first of its type in Wales bringing together the public, private and third sector to help drive growth and development.

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Innovation starts in crises: Inspiring tourism concepts for sustainable credentials

Innovation starts in crises: Inspiring tourism concepts for sustainable credentials

Sometimes, it is very inspiring to look for best practices and case studies from all over the world. How can we support tourism stakeholders that have been impacted by the pandemic and more importantly, what is needed for tourism to become more resilient in the future, taking account of the changes in our climate? The European Commission has shown once again how important skills are for the future of tourism. Now, we must consider what concepts and ideas we can adapt to develop skills further.

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The disruption of destination management during COVID-19

There has been a lot of disruption for the tourism industry because of the coronavirus pandemic. Before the first lockdowns many places were struggling with over-tourism, however, the opposite is now true. Other changes within the tourism industry shows that trends emerging before have accelerated drastically as a result of the consequences of COVID-19. From this, the Next Tourism Generation Alliance can see that a lot has changed and will continue to change. The industry must adapt to how people are now behaving in the market, which means that new digital, green and socio-cultural skills will become in demand as it becomes more obvious how destination management has changed due to the coronavirus pandemic.

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Dr. Agnė Vaitkuvienė

How to implement heritage knowledge in a countryside tourism experience

Dr. Agnė Vaitkuvienė is the President of the Lithuanian Countryside Tourism Association, the owner and manager of the homestead “Provansalis”, and a lecturer at Vilnius University. She has been teaching at Vilnius University since 2006, in the courses – Interpretation and Communication of Cultural Heritage, Cultural Heritage in Contemporary Lithuania and Cultural Heritage and Tourism. She therefore combines “the best of two worlds”: practical experience as a small rural tourism entrepreneur, and at the same time a profound understanding and vision about the importance of training and skills development in this sector.

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Is the tourism industry ready for AI?

Artificial Intelligence (AI) is impacting almost every sector, and tourism is no different. But is the industry ready for it? Last year’s NTG Research found that the sector is already facing a skills gap around AI and data analytics and this gap will only grow as technology continues to develop.

But the term ‘artificial intelligence’ is a very broad one and can mean different things in different contexts. So what will AI mean in practice for the tourism sector? Where will we see it being used, and what does that mean in terms of the types of skills the sector will require? 

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Access City Award 2019: Quick wins from Breda, the Netherlands

The Next Tourism Generation Alliance (NTG) is helping to develop a future proof tourism industry via skills development within Europe. In addition to digital innovations and green practices enhanced and supported for tourism businesses by the European Commission, an EU Disability Strategy has been established to create a barrier-free Europe. In order to stimulate this strategy in Europe to ensure tourism is more accessible for all types of tourists, the Access City Award 2019 contest has been organized.READ MORE