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Student talk: the importance of sustainability in travel for millennials

The Next Tourism Generation Alliance got in touch with Melissa Tolman, a postgraduate Dutch student, as she has recently researched travel behaviour and sustainability issues among millennials. Melissa, the graduate of the master of International Leisure, Tourism and Events Management of NHL Stenden, won the second prize of the TUI-CELTH Sustainable Tourism Award on Friday 8 November 2019. We interviewed her to gain insights into this important topic.READ MORE

Banff natural park tourism

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever. This blog emphasizes on one of the Next Tourism Generation (NTG) sub-sectors, destination management organizations, and what skills are necessary in order to protect the national park from impacts of tourism.READ MORE