NTG Skills Survey - NTG
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NTG Skills Survey

A future-proof tourism industry by 2030

The NTG project needs to prepare the next generation of entrepreneurs, educators and workers in tourism for upcoming changes and opportunities in the tourism industry. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. The NTG desk research has been completed and is now followed-up by the distribution of the NTG Skills Survey.

The first desk research- phase of the NTG Skills Alliance project ended in October 2018. This provided extensive insight into the current skills situations in the NTG partner countries. Main trends, which will influence future skills for tourism were also identified and has led to the content of the NTG Skills survey.  The secondary data report will be published in February. This  online survey aims to:


Explore if a gap exists between current awareness and levels of digital and sustainability skills in the business field of Tourism and what skills are needed in 2030. 


In this way, it will become clear what knowledge and which products and tools are required in order to prepare the Next Tourism Generation for the level of skills in the tourism field.


The online survey will be distributed among the five tourism sub-sectors: hospitality, food & beverage, visitor attractions, destination management and tour operators and travel agencies. We would like to invite all tourism employers in these sub-sectors to participate in the NTG Skills survey. The explanation and link to the survey can be found below.

This survey is of high relevance for tourism businesses in order to map the importance of digital, social and green skills for tourism businesses in the EU now and in the future. The NTG alliance holds a mirror towards the industry itself, to act strategically towards our future generation of tourism stakeholders, professionals and students in view of serving our customers.

Purpose of the survey

The survey consists out of three counter parts:

  • Green skills 
  • Social skills  
  • Digital skills


The first part encourages survey respondents – employers in tourism and hospitality sub-sectors – to review their organizations in terms of sustainability skills. The second part provides a range of questions about capacities to engage with customers and fellow professionals regarding sustainability in the tourism field. Finally, the digital capacity of employees in organizations will be investigated. These questions are designed to evaluate: 1. the current state of affairs in digital and sustainability skills, 2. the future expectations towards these same skills, 3. whether training is required.



Follow-up procedure

By completing the survey, you will support the progress of the Next Tourism Generation Alliance. The insights, which will be derived in the upcoming weeks, will be used to enforce the tourism sector to be future-proof in the EU. As a result of the survey employers, (future) employees and educators will work more collaboratively based on the optimized skills sets.

The NTG Alliance will keep all sectors informed through the established networks of the partners.


  • Your company identity will not be known to third parties and to the research analysis team, it will be kept anonymous in line with the GDPR regulations.


Follow the efforts of the Next Tourism Generation via our website, Facebook, Twitter | #NTGskillsalliance or via LinkedIn


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