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Future skills in tourism and the importance of Gastronomy Tourism

Digitalization is everywhere, but not every tourism experience can be digitalized. The tourism industry has one sub-sector that remains at its best when it comes to offering un-digitalized services: the food & beverages sub-sector. However, the sub-sector includes digital, social and green skills and platforms in order to optimize this service. Currently, one of the biggest motives in the tourism industry is looking for good food experiences. The Next Tourism Generation Alliance (NTG) aims to provide skills sets to the food & beverage sub-sector as well in order to show them what skills are necessary in order to be futureproof by the year 2030. In this blog, the trends of Food Tourism and its impact on the tourism industry will be discussed.READ MORE

Banff natural park tourism

Marketing Canada’s first national park with a data-driven approach

Everything the DMO Banff & Lake Louise Tourism does start with the brand. “We strive to get an emotional connection with our visitors,” explains Diane Bures. The reason is that destinations can look similar to each other. The DMO, where 30 people work, talked with tourists in order to be able to understand how tourists feel as soon as they visit the area. Many quotes were related to how visitors experienced nature. What became evident, was the emotional connection with Banff. Movie brand story “Banff & Lake Louise Alive” A visit to Banff national park means a rare experience, an indelible awe, that will last forever. This blog emphasizes on one of the Next Tourism Generation (NTG) sub-sectors, destination management organizations, and what skills are necessary in order to protect the national park from impacts of tourism.READ MORE

NTG desk research: Digital, Green and Social Skills in Tourism

According to the World Economic Forum we are today witnessing the beginnings of the Fourth Industrial Revolution. Developments in previously separate areas such as cloud computing, artificial intelligence (AI), robotics, 3D printing, and blockchain technology are now joining forces and amplifying one another. The impact of this will be visible in the coming years and affect European societies, industries, jobs, and amounts of free time. These changes will not only pose threats to the tourism industry but also open up new opportunities for which the Next Tourism Generation (NTG) needs to prepare the next generation of entrepreneurs, educators, and workers in tourism.

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